Life Space Digital · 4 months ago
Director, Insights and Analytics
New York City
Full-time
Onsite
Director/Executive
$150K/yr - $180K/yr
10+ years expLife Space Digital is reshaping the out-of-home media landscape through digital screens in high-traffic environments. They are seeking a Director of Insights and Analytics to lead audience insights and measurement strategies that drive ad sales growth and enhance market positioning.
Marketing & Advertising
Responsibilities
Lead the audience measurement, insights, and analytics strategy for Life Space Digital, aligning with business development, ad sales, and marketing goals
Manage relationships with third-party audience measurement partners to quantify audience reach that will inform impressions and rate cards
Manage relationships with third-party brand lift and attribution partners to conduct studies that measure campaign effectiveness
Translate research findings and analytics into clear, compelling sales stories for client pitches, RFPs, and marketing materials
Develop and maintain audience profiles by property type, market, and content category to support targeting and positioning
Create dashboards, reports, and tools to make data accessible and actionable across teams
Stay ahead of DOOH, video, and media measurement trends to ensure Life Space Digital’s methodology remains competitive and credible
Support sales teams to advise on measurement solutions that will help close deals
Qualification
Required
Minimum 10 years of experience in media research, analytics, or insights, with a strong preference for DOOH, digital/video media, or advertising sales support
Expertise in audience measurement methodologies, tools, and metrics relevant to digital out-of-home and cross-platform campaigns
Proven experience working with third-party measurement and attribution providers
Strong ability to interpret and simplify complex data for non-technical audiences
Skilled in building data-driven narratives that support B2B marketing and sales objectives
Proficiency in Excel, Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Google Data Studio)
Excellent communication, presentation, and storytelling skills
Comfortable working in a fast-paced, entrepreneurial environment
Benefits
Bonus
Company
Life Space Digital
Life Space Digital is transforming the daily journey with impactful video - where audiences live, work and spend.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase