GD Resources · 3 months ago
Senior Higher Education Marketing & Enrollment Consultant
GD Resources is a Veteran Women-Owned Business Management and Information Technology company committed to excellence. They are seeking a Senior Higher Education Marketing & Enrollment Consultant to design and implement strategies that drive student recruitment and enrollment growth, evaluate current practices, and develop optimized frameworks.
Information Technology & Services
Responsibilities
Assess current marketing, branding, and recruitment strategies
Design enrollment campaigns across digital, traditional, and community channels
Optimize CRM systems to support recruitment and enrollment workflows
Build predictive enrollment models and conversion dashboards
Collaborate with enrollment leaders to define outreach strategies
Provide coaching and training to internal teams on enrollment best practices
Qualification
Required
10–15+ years of experience in higher education marketing, enrollment, or consulting
Expertise in CRM systems (Salesforce, Slate, etc.) and marketing automation tools
Strong background in enrollment analytics and conversion modeling
Excellent communication and strategy development skills