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Ralph Lauren · 4 months ago

Brand Marketing Manager, PRO Activations, West, NA (LA based)

New York, NY

Full-time

Onsite

Mid Level

$70K/yr - $105K/yr

Ralph Lauren Corporation is a global leader in premium lifestyle products, and they are seeking a dynamic Brand Marketing Manager for PRO Activations in the West region. This role involves developing and executing marketing strategies to build brand awareness and drive traffic to Polo Retail Outlets, focusing on customer acquisition and community engagement.

Apparel & Fashion

Responsibilities

Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives as well as meets commercial needs

Drive development of new customer acquisition and retention strategies

Develop and execute retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to drive traffic, sales, and brand desirability & consideration

Identify high-potential regional brand partnerships to amplify brand visibility and engage key consumer segments

Support new store openings, tourism initiatives, and key seasonal moments to drive engagement and new customer acquisition

Partner with internal stakeholders, including retail management teams, corporate marketing, and creative team, to create best-in-class customer experiences that enhance brand affinity

Led the strategic launch and end-to-end ownership of the Clienteling experience across the region, driving personalized engagement, operational excellence, and measurable impact on customer lifetime value (LTV) through tailored outreach and omnichannel integration

Manage strategic partnerships with mall centers across the region by creating traffic-driving opportunities through collaborative media plans, unique display concepts, third-party partnerships, and center-led events and activations to amplify brand presence and drive foot traffic

Concept, develop, and execute in-store activations & community-driven moments at a regional level; owning the full lifecycle of planning

Manage all logistics, including vendor procurement + coordination, partnership agreements, sourcing event related materials, guest list, etc. to ensure seamless execution

Ensure meticulous management of project details, event timelines, vendor contracts, guest lists, and operational logistics; optimizing ROI and execution efficiency

Oversee onsite, day-of coordination, including event setup and breakdown for events in region

Post-event duties include preparing sales analysis recap, monitoring online and offline exposure, tracking customer sales evolution and preparing weekly reports

Manage budgets for events & specific plans, ensuring accurate billing and invoicing

Update global and regional marketing calendars for accuracy and alignment

Analyze & present regional market insights – including competitive, consumer, channel, and industry trends – to inform Ralph Lauren's strategy

Lead data acquisition programs to support targeted marketing efforts and enhance customer segmentation

Leverage CIX and CMI insights to inform regional customer acquisition and retention strategies, ensuring data-driven decision-making across initiatives

Aggregate and leverage data insights to continuously refine marketing mix, customer engagement strategies, and event formats for maximum impact

Support business strategies by utilizing historical performance, current trend analysis, and cross-functional insights in partnership with corporate partners

Ensure that marketing efforts are grounded in a deep understanding of consumer behavior

Track key performance metrics related to events, partnerships, and marketing activations, providing regular reporting and actionable insights

Serve as the primary retail marketing contact for the West Coast region, liaising with store management teams, internal cross-functional stakeholders, PR agencies, community organizations, and local partners

Build and foster relationships to amplify national campaigns with regional marketing efforts

Work closely with corporate teams to ensure alignment across brand, retail, and digital marketing strategies

Communicate consistently with marketing team stakeholders through regular updates and cross-functional meetings

Qualification

Brand marketing strategyRetail activationsCustomer acquisitionEvent managementMarket analysisRelationship managementTeamworkEffective communicationNegotiation skillsCreativityAdaptabilityOrganizational skillsPresentation skills