Anchor Loans · 18 hours ago
GTM & Integrated Marketing Manager, TPO/Broker
United States
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $115K/yr
5+ years expAnchor Loans is a leading private lender specializing in residential real estate financing. They are seeking an experienced GTM & Integrated Marketing Manager to drive marketing strategies and performance optimization to enhance awareness and generate leads for business purpose lending.
Financial ServicesPayments
Responsibilities
Develop and manage integrated marketing strategies tailored for third-party originated lending audiences
Identify and prioritize marketing channels (digital, events, content, partnerships, direct outreach) to maximize engagement and ROI
Oversee campaign execution across multiple platforms with a focus on building relationships with key decision-makers, industry roundtables, and strategic discussions with sophisticated investors and third-party originated partners
Create programs that drive high-quality leads for third-party originated business purpose lending products
Collaborate with sales, product, and relationship management teams to align marketing initiatives with third-party originated client needs
Support the development of thought leadership, case studies, and market insights for investor engagement
Develop marketing approaches that build relationships differently than banks or historical industry players, emphasizing transparency, partnership, and forward-looking insights that resonate with sophisticated third-party originated investors
Establish KPIs and track marketing channel performance
Use data insights to optimize campaigns, budget allocation, and channel mix
Deliver reporting to executive leadership highlighting impact on institutional growth goals
Partner with cross-functional teams (sales, product, compliance, finance) to ensure campaigns support business objectives
Manage external vendors, agencies, or media partners as needed
Provide guidance and thought leadership on best practices in third-party originated marketing
Qualification
Required
Bachelor's degree in Marketing, Business, Finance, or related field
5+ years of go-to-market marketing experience. B2B financial services, commercial lending, or third-party originated capital markets experience is a plus
Proven success in developing and executing channel marketing strategies
Strong understanding of third-party originated lending, investor relations, and capital markets dynamics
Excellent analytical skills with the ability to translate data into actionable insights
Strong communication, relationship management, and project leadership skills
Demonstrated ability in start-up or transformation environments, deploying new strategies and testing rapidly
Expertise in A/B go-to-market testing to refine channel effectiveness and messaging
Track record of driving differentiation and monetization in complex, competitive market segments
Experience navigating complex market segmentation with precision targeting, tailoring channel approaches to third-party originated investor needs
Benefits
Comprehensive health insurance options including Medical, Dental, Vision, Basic Life/AD&D insurance
Generous sick leave & vacation benefits for rest, relaxation, and personal pursuits
Highly competitive performance bonus
401(k) retirement program with employer match
Tuition reimbursement toward professional development
Workplace Celebrations, Team Building, Charity Drives, and Food Truck luncheons
Onsite gym (Thousand Oaks only)
12 Paid Holidays
Company
Anchor Loans
Anchor Loans empowers developers to deliver the future of America’s housing.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-11-02Acquired
Leadership Team
Pouyan Zivari
General Counsel/Chief Legal Officer
Recent News
Company data provided by crunchbase