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CARFAX · 6 hours ago

Senior Digital Marketing Analyst

Centreville, VA

Full-time

Hybrid

Senior Level

5+ years exp

CARFAX is a company focused on helping consumers make informed decisions in the automotive market through innovative solutions. The Senior Digital Marketing Analyst will leverage data and analytics to drive insights and optimize business strategies, collaborating with cross-functional teams to enhance user experience and ROI.

Automotive

Work & Life Balance

H1B Sponsor Likely

Responsibilities

Leverage data, market insights, and analytical tools to identify new opportunities that enhance ROI

Analyze user behavior, cohorts, funnel analysis, and conversions to generate proactive insights that enhance business value and user experience

Serve as the data evangelist, collaborating daily with stakeholders and cross-functional teams throughout the organization, effectively conveying information to diverse audiences

Collaborate and listen about business challenges, then lead the decision-making process by applying data principles and practices

Communicate the effectiveness of new product launches, campaign launches, and site changes. Take initiative to address problems and opportunities

Develop and incorporate measurement plans and frameworks based on intricate data to facilitate decision-making for enterprise strategies

Identify areas for process enhancement and implement innovative solutions. Serve as a mentor to others, effectively communicating established principles and guidance

Qualification

Adobe AnalyticsSQLData analysisPythonData collection architectureCommunication skillsProblem solvingCritical thinkingProactive self-starter

Required

Minimum 5+ years' experience with Adobe Analytics

Proven ability delivering ROI opportunities to senior management and cross functional teams (Product, Paid Media, Email Marketing, UX/Design, etc)

Results oriented and impact driven – strong focus on achieving revenue, conversion, sales, and other marketing goals. Ability to use metrics to manage programs and measure success

Highly analytical, detail oriented with strong business acumen and foresight

Proactive self-starter with a strong sense of ownership. Identifies what needs to be done and has a bias toward action and efficiency

Excellent verbal and written communication skills with the ability to influence decisions through data story telling

Critical thinker who creates digestible and actionable data frameworks, and actively communicates insights to stakeholders

Proven track record for problem solving and providing recommendations/solutions

Advanced skills compiling data from multiple sources and visualizing insights. Experience building business models and statistical analysis is a plus

Proficient with SQL, Python, or R

Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)

Solid understanding of the digital analytics process from strategy to tagging/implementation to reporting

Benefits

Competitive compensation, benefits and generous time-off policies

4-Day summer work weeks and a winter holiday break

401(k) / DCPP matching

Annual bonus program

Casual, dog-friendly, and innovative office spaces

Company

CARFAX

Glassdoor3.7

CARFAX provides vehicle history for used car buyers, sellers, and the automotive industry.

Founded in 1986

Centreville, Virginia, USA

1001-5000 employees

https://www.carfax.com/

H1B Sponsorship

CARFAX has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (25)

2023 (11)

2022 (23)

2021 (24)

2020 (27)