Activate Talent ยท 4 months ago
Paid Social Media Buyer
United States
Full-time
Remote
Mid LevelActivate Talent is assisting a fast-growing beauty brand in finding a Paid Social Media Buyer. This role is essential for driving performance marketing across paid social platforms and contributing to the mission of delivering effective beauty products.
Staffing & Recruiting
Responsibilities
Own end-to-end management of paid social campaigns across Meta, TikTok, and Pinterest, including strategy, execution, and ongoing optimization
Spearhead testing and scaling across emerging and experimental platforms such as AppLovin, Snapchat, Reddit, and others
Develop and execute incrementality tests to validate the impact of channels and inform investment decisions
Share platform insights to inform creative testing and asset development
Analyze performance data using attribution tools (e.g., GA4, Northbeam, PowerBI) and deliver insights to inform creative and media strategies
Own budget management and pacing, ensuring efficient allocation to drive customer acquisition and achieve ROAS goals
Collaborate cross-functionally with eComm, brand, wholesale, creative, and influencer teams to align on full-funnel performance marketing strategies and execute on brand campaigns and product launches
Drive and manage A/B testing for landing page experiences in collaboration with web and creative teams, focused on improving conversion rate and user experience
Prepare regular reporting on campaign results, test learnings, and growth opportunities
Manage relationships with platform reps and third-party vendors, ensuring alignment and access to new beta opportunities and insights
Qualification
Required
End-to-end management of paid social campaigns across Meta, TikTok, and Pinterest
Spearheading testing and scaling across emerging and experimental platforms such as AppLovin, Snapchat, Reddit, and others
Developing and executing incrementality tests to validate the impact of channels
Sharing platform insights to inform creative testing and asset development
Analyzing performance data using attribution tools (e.g., GA4, Northbeam, PowerBI)
Owning budget management and pacing to drive customer acquisition and achieve ROAS goals
Collaborating cross-functionally with eComm, brand, wholesale, creative, and influencer teams
Driving and managing A/B testing for landing page experiences
Preparing regular reporting on campaign results, test learnings, and growth opportunities
Managing relationships with platform reps and third-party vendors
Company
Activate Talent
Boost Your Productivity and Cut Labor Costs with Premium Talent
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase