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Planet Fitness · 3 hours ago

Sr. Director, Media Strategy and Marketing Tech

Hampton, NH

Full-time

Hybrid

Director/Executive

7+ years exp

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States. The Sr. Director, Media Strategy and Marketing Tech will oversee the strategic planning for media initiatives, develop media briefs, and collaborate with multiple teams to enhance media strategy and marketing technology success.

FitnessHealth CareTrainingWellness

Responsibilities

Directs and oversees our national media strategy from plan to execution with a holistic media perspective to reach business goals while ensuring local nuances and needs are incorporated. Including establishing key media thresholds for optimal media channel mix, geography, reach, frequency, and media flighting as well as first-to-market media strategies increasing scale, brand relevance and impact

Remains informed and advises on local media strategy from plan to execution, collaborating with franchisee groups and their agencies on how to complement national media and deliver on wholistic marketing goals

Develops media briefs in partnership with Brand, Brand Strategy, Creative, Research/Analytics, and Content teams

Builds and maintains media strategy, according to briefing parameters and larger Enterprise needs, as they arise and evolve

Directs utilization of Planet Fitness first-party data for media targeting, including management of tech stack used to share targeting IDs with Agencies

Crafts holistic stories for detailed media recommendations by channeling expert information that aligns with future vetting and the overall narrative

Creates a comprehensive, quarterly testing roadmap to accelerate learnings with key hypotheses, learning goals, measurement plan and reporting, while ensuring the media plan progressively improves

Partners closely with our Agencies & Analytics teams to measure, track, and report media performance, including contribution to Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) utilization

Leads and builds incremental funding business cases to improve the National & Local media business impact

Negotiates and manages vendor contracts and pricing

Manages verification and approval of nationally funded media, ensuring internal accounts payable process and documentation is followed

Stays up-to-date and bring forth the best practices of current industry trends, focused on new distribution channels (i.e., new social media platforms)

Exhibits an innate curiosity and a contagious “can do” leadership style that inspires confidence and collaboration among cross-functional teams

Outshines at leading, collaborating, and inspiring internal and external teams of media experts, agencies, and cross-functional partners to ensure strong go-to marketing and brand-building initiatives

Qualification

Media strategyDigital media experienceTeam leadershipMedia analytics toolsNegotiation skillsCommunication skillsCollaborationStrategic thinkingCreative problem-solving

Required

Bachelor's Degree required, with a concentration in Marketing, Communications, or a related field, preferred. MBA a plus

7-10+ years of related experience in the media space

5+ years of media experience in digital, programmatic, and innovation

5+ years of experience leading and mentoring a team

Experience successfully setting agency and media landscape direction, including agency-wide initiatives, evolving how teams go to market, and driving industry-changing thinking

Demonstrated leadership, indicating earned respect and trust in your relationships among all levels of a business, both internally and externally

Excellent reputation in influencing, coaching and leading teams through changing landscape and the evolution to digital

Extensive experience in media strategy, planning, and buying across multiple media channels

Robust knowledge of media and the media landscape, with a deep understanding of media best practices

Proven experience in managing and coordinating a marketing plan across multiple franchisee stakeholders, with the ability to additionally address local needs

Ability to translate, understand, guide, and evaluate media analytics tools and technology to ensure they will build and deliver more effective media plans

Strong negotiation skills

Highly collaborative, strategic team-player with strong perceptions on innovation, evolution, and measurement

Possess a strong, analytical mindset to lead campaigns rooted in data and insights

Has a passion for media strategy, planning, activation, and analysis

Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives

Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executives

Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally

Creative, progressive, thought leadership with the ability to influence at all levels of the organization

Excellent leadership skills including the ability to build teams, motivate, guide, and mentor

Possess a results-driven entrepreneurial mindset, demonstrating initiative and creativity

Demonstrated strategic thinking, creative problem-solving, and organizational leadership skills

Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment

Cooperative team player with an upbeat, positive, “can-do” attitude!