NetDocuments · 5 hours ago
Senior Product Marketing Manager - AI
Lehi, UT
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $135K/yr
6+ years expNetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. They are seeking a Senior Product Marketing Manager to serve as an internal expert on AI-powered document and workflow automation products, leading Go-to-Market strategies and analyzing market trends to inform product positioning and messaging.
Cloud Data ServicesEmailEnterprise SoftwareSaaSSoftware
Responsibilities
Lead Go-to-Market (GTM) strategies for new and existing products, defining launch plans and ensuring sustained adoption and growth
Craft messaging and value propositions for each key market segment and buyer persona, aligning closely with our overall brand strategy
Analyze market dynamics—including trends, customer needs, and competitive activity—to inform product strategy and drive differentiation
Equip the sales team with competitive intelligence, positioning, and tools such as battle cards, training presentations, and pitch decks
Partner with analysts and industry associations to elevate our market presence and influence
Translate technical capabilities into clear narratives, ensuring complex AI and automation concepts are accessible and persuasive
Produce high-quality content such as thought leadership pieces, white papers, and conference presentations that highlight innovation and expertise
Foster cross-functional collaboration with product management, engineering, and demand generation to ensure cohesive product stories
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Communications, or a related field
6+ years of experience in product marketing, product management, or equivalent roles, preferably in SaaS or legal technology
3+ years of direct product marketing experience, including launching and scaling B2B technology solutions
Experience with AI and automation technologies, ideally applied within legal workflows or adjacent industries
Deep understanding of the legal tech market and the unique needs of law firms, corporate legal departments, and public sector legal teams
Exceptional storytelling and communication skills to articulate product value and market differentiation
Demonstrated ability to develop and execute end-to-end product launches, including segmentation, messaging, and pricing strategies
Customer-first mindset with a track record of translating user insights into actionable marketing strategies
Proficiency with analytics tools to measure campaign effectiveness, product adoption, and pipeline impact
Proven ability to lead cross-functional initiatives and gain alignment across stakeholders
Comfort with financial metrics, pricing strategies, and ROI analysis to guide strategic marketing decisions
Thrives in fast-paced, evolving markets and can pivot strategies quickly
Preferred
Deep AI expertise and understanding of emerging trends in generative AI and automation
Hands-on experience in or with a law firm or corporate legal department implementing technology initiatives
Benefits
90% healthcare premiums company covered
HSA company contribution
401K match at 4% with immediate vesting
Flexible PTO (typically 3 to 4 weeks a year)
10 paid holidays
Monthly contributions for life activities & wellness
Access to LinkedIn learning with monthly dedicated time to explore
Company
NetDocuments
NetDocuments enables businesses of all sizes to create, secure, manage, access, and collaborate on documents and email anywhere, any time.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$30MKey Investors
Warburg PincusCove Hill PartnersFrontier Growth
2021-05-25Secondary Market
2019-05-14Secondary Market
2017-03-02Acquired
Leadership Team
Josh Baxter
CEO
Kenneth Duncan
CEO
Recent News
Columbia West
2025-12-13
2025-11-25
Company data provided by crunchbase