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Free People · 3 days ago

Free People Senior Designer - Embellishment & Craft

Philadelphia, PA

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Free People is seeking a Senior Designer for Femme Embellishment to lead and support the femme embellishment, embroidery and surface design for the Free People brand. This role is central to overseeing the creation and development of original artwork that reflects the unique style of the Free People customer, while managing embroidery and embellishment for dresses and femme tops.

ApparelBlogging PlatformsE-CommerceFashionInternetRetailShopping

Responsibilities

Collaborate closely with the Design Director to execute the seasonal textile vision. Be actively involved in the seasonal trend process, providing structured insights and supporting the Design Director to ensure the vision is realized. Keep up to date on embellishment, embroidery and craft trends

In collaboration with the Design Director, create seasonal craft sourcing packs based on the season’s trends

Launch vendor developments to get ahead on craft at the start of the season and push new materials and techniques

Work with design and buying teams to develop embellishments and embroideries for retail and wholesale divisions

Participate actively in design flow meetings, collaborating with print/graphics to show a cohesive story

Use traditional drawing, painting, and other artistic techniques, as well as Adobe Creative Suite, Procreate, and AI, to create artwork, layouts, and colorways that are on-brand and trend-appropriate

Hand mocking embroidery/embellishment is encouraged for trend presentations and technique references

Develop seasonal print and surface design mood boards that reflect trends for embellishment, embroidery and craft, balancing customer-forward innovation with volume needs

Inspire and mentor your team by offering guidance, constructive feedback, and fostering a collaborative and innovative design environment

Conduct research, create specific artworks, and manage an associate designer to bring the Design Director’s vision to life

Source vintage textiles, swatches, and digital image libraries for inspiration to enhance original artwork designs

Utilize AI platforms to diversify and enhance artwork offerings

Stay current with fashion trends related to craft and color, incorporating them into designs while ensuring they remain fresh and brand-appropriate

Analyze & identify opportunities for growth in processes and within the team

Maintain organized file folders with established saving and naming conventions to facilitate easy access for teammates

Develop artwork layouts and provide colorways, collaborating with the color team to align with specific palettes

Work with product development and technical designers to set up engineered artworks. Generate CADs to communicate placement on garments and create technical packages for artwork to be sent to vendors and factories

Qualification

Embroidery designSurface designAdobe Creative SuiteProcreateTextile designDigital renderingSewing techniquesCommunication skillsTeam managementCreative mindset