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eMed · 4 months ago

SEM / Paid Search Specialist

Miami, FL

Full-time

Onsite

Mid Level

eMed is seeking an experienced SEM / Paid Search Specialist to enhance their digital advertising strategy across multiple platforms. The role involves leading the execution and optimization of SEM and paid media campaigns to drive measurable results and improve performance metrics.

Communications InfrastructureHealth CareInternetSoftware

Responsibilities

Lead end-to-end strategy, execution, and optimization of SEM and paid media campaigns across Google Ads, YouTube, X, LinkedIn, TikTok, Facebook/ Instagram, and more

Plan, launch, and scale high-impact performance marketing campaigns that drive awareness, leads, and conversion across target audiences (B2B + DTC)

Own keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation

Monitor and report on core digital advertising KPIs, including CTR, CPC, CAC, ROAS, and LTV, delivering insights and recommendations

Implement and manage robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform-specific tools

Collaborate with analytics and web teams to ensure accurate tracking, clean attribution, and deep funnel analysis via Google Analytics 4 (GA4)

Stay current on evolving ad policies, algorithm changes, and industry trends to keep eMed on the cutting edge of paid search and social

Qualification

Google AdsLinkedIn AdsFacebook/Instagram AdsTikTok AdsGoogle Analytics 4Conversion tracking toolsSEO principlesCopywritingCreative briefingA/B testingResults-drivenOrganizational skills