GoFundMe · 23 hours ago
Principal Product Marketing Manager
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$183K/yr - $275K/yr
6+ years expGoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. The Principal Consumer Product Marketing Manager will lead high-impact, consumer-facing product initiatives across the platform, shaping product narratives and crafting go-to-market strategies to drive measurable outcomes.
CrowdfundingInternetPeer to Peer
Responsibilities
Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth
Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights
Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use
Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends
Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance
Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action
Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach
Qualification
Required
6-9+ years of experience in Product Marketing, with recent proven impact on consumer-facing product launches and strategic initiatives
A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
Exceptional ability to synthesize ambiguity into actionable strategy, bringing clarity through a scrappy, resourceful, and bias-for-action approach
Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
Excellent project management, communication, and stakeholder engagement skills
Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration
Benefits
Comprehensive healthcare benefits
Financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Learning, development, and recognition programs to help you thrive and grow
Healthcare
Dental
Vision
Life insurance
401(k) saving program
Company
GoFundMe
GoFundMe is the world’s largest fundraising platform, helping people, causes, and charities raise money fast and efficiently.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Accel,TCV
2015-07-02Series A
2014-04-01Series Unknown
Leadership Team
Timothy Cadogan
Chief Executive Officer
Steve Froehlich
Chief Customer Growth Officer
Recent News
2026-01-06
Markets | Mail Online
2025-12-29
2025-12-15
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