CMC North America · 3 months ago
Regional Sales Manager South Central/West
CMC Lift North America is a global manufacturer of premium spider lifts and aerial work platforms, supporting various industries with innovative lift solutions. The Regional Sales Manager will own full-cycle sales across a multi-state territory, focusing on developing new business, nurturing existing accounts, and conducting product demonstrations.
Machinery ManufacturingMechanical EngineeringProductivity Tools
Responsibilities
Own the complete sales cycle within the South Central/West territory, from prospecting to close
Build and execute a quarterly territory plan including pipeline, demos, orders, and revenue goals
Prospect, qualify, and develop opportunities via outbound, referrals, events, and digital leads
Conduct needs assessments; deliver tailored proposals and negotiate within guidelines
Manage and report on pipeline, forecasts, and competitive intelligence using CRM
Recruit, onboard, and support dealers/distributors; conduct joint pipeline reviews and co-marketing
Safely tow, transport, and operate spider lifts for on-site demos, trainings, and customer events
Deliver and familiarize customers with equipment, including coordinating MEWP training sessions
Collaborate cross-functionally with service, marketing, and operations to ensure customer success
Capture and communicate voice-of-customer feedback to inform improvements
Uphold company standards for safety, compliance, and customer experience
Travel out of territory as needed for training, trade shows, and industry meetings
Qualification
Required
4–7+ years of B2B capital equipment sales experience (preferred in construction/rental, arborist, or access equipment) or bachelor's degree in a related field with relevant sales background
Proven ability to manage multi-state territories and consistently meet/exceed targets
Hands-on technical selling skills and comfort operating aerial lifts
Valid driver's license with clean record; capable of towing and maneuvering a truck/trailer
Strong CRM proficiency (Salesforce/HubSpot) and presentation skills
Excellent communication, negotiation, organizational, and time management skills
Self-motivated, collaborative, and customer-service oriented
Must reside in or be able to relocate to the South Central/West region
Preferred
Experience in tree care, rental, or hydraulic machinery
Certified MEWP operator or willingness to obtain (IPAF certification a plus)
Class A or B driver's license
English/Spanish bilingual a plus
Ability to adapt in dynamic jobsite and demo environments
Benefits
Competitive base salary plus commission.
Company vehicle for towing; trailer/equipment for demos; required safety gear.
Phone, laptop, CRM access, marketing collateral, and ongoing product training.
8 paid holidays. 3 Floating Holidays
40 hours of Wellbeing Time Off
15 days PTO per year.
401(k).
Health, dental and Vision benefits options
FSA.
Critical Illness, Hospital Indemnity and Accident Insurance
Company-paid life insurance and supplemental options.
Pet insurance.
Tuition reimbursement (approval required).