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Nissan Motor Corporation · 8 hours ago

Sr. Connections Strategist

Los Angeles, CA

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $125K/yr

3+ years exp

TBWA\Chiat\Day is a creative agency that values bravery and innovation. They are seeking a Sr. Connections Strategist to build insightful connection strategies, guide creative deliverables, and provide timely POVs on media and marketing tactics while collaborating with cross-functional teams.

AutomotiveCustomer ServiceManufacturingSalesTransportation

Responsibilities

Build insightful Connections strategies: You bring innovative, fresh Connections thinking to our Creative and Strategy teams. You are able to identify/prioritize key communications tasks and develop relevant Connections ideas that come to life in innovative ways. You are able to co-create inspiring, informative briefs for our creative teams, in collaboration with our Strategy, Data & Intelligence partners

Guide creative: You recommend the best set of creative deliverables to fulfill objectives, adjusted to budgets, time and resource limitations. You consult on prioritization of assets and collaborate with client/agency partners to ensure consistency across media plans. You provide channel and platform-specific best practices and best-in-class examples for creative inspiration

Provide POVs in a quick, efficient manner: You are not intimidated by developing time-sensitive POVs on media and marketing tactics, in collaboration with cross-functional teams and partner agencies

Distill information into key themes and takeaways: You are comfortable using 3rd party research tools and able to refine complex information and data into key takeaways and/or compelling hypotheses. You are able to prepare and give presentations on findings & recommendations for internal and external stakeholders

Actively contribute and bring your voice to the table: You are leading and contributing to team brainstorms and workshops. You are unafraid to voice your opinions and raise a hand if you anticipate any issues

Resourceful & Solution-Oriented: You have a high Say-Do ratio. You are able to take feedback from external and internal collaborators and craft the best way forward. You aren’t afraid to step up in times of ambiguity and ask questions to uncover the info you need to get tasks done

Brave Change Agent: You are an enemy of the status quo who wants to reinvent, reimagine, and do work that gets noticed, loved, and envied. You know that a rebellious spirit and a healthy skepticism the status quo are necessary conditions for innovation and change. You use frameworks to guide your work, but can adjust your thinking & process based on specific goals at hand

Radical Collaborator: You welcome collaboration and POVs from others. You collaborate easily with not only our Creative teams & Strat Pack (Strategy, Data, Social, and Intelligence teams) but across Account, Project Management, Production, Business Affairs, Traffic, and others to push and enhance your Connections thinking

Vision: You know how to translate your unique professional and lived experience into bold, brave strategic Connections thinking that pushes boundaries and creates positive discomfort. You bring a point of view and the drive and persuasion to welcome others into it

Cultural Provocateur: You are an endlessly curious culture seeker who can bring fresh, unexpected cultural thinking to the work we do. You stay on top of industry standards and new media opportunities to consult on new ways to connect with our audience

Self-Starter: You are proactive about personal development and look for opportunities to grow & lead

People Champion: You are an unselfish leader who thinks about the welfare and growth of the team, advocates relentlessly to ensure they have what they need to succeed and be fulfilled, and understands how to provide our people with the opportunities and stretch moments to expand their strategic horizons and do their best work (a crafter, not a cloner)

Qualification

Media planning experienceResearch tools proficiencyCreative brief developmentPaid channels understandingInterpersonal skillsOrganizational skillsWritten communicationAdvertising enthusiasmCollaboration skillsPresentation skills

Required

3+ years of experience in media planning or communications planning for at least 2 of the following categories: Entertainment, Food/Beverage/CPG, Finance, B2B, Tech, Travel, Healthcare, Home Improvement

Ability to independently utilize research tools, including Commspoint, Pathmatics, Nielsen AdIntel, Simmons, GWI

Track record of driving compelling creative output, developing sharp, focused briefs and strategic frameworks for different needs and across channels, and collaborating with creatives to get it done

Excellent interpersonal, organizational, and written communication skills. Ability to write clear POV's, client-ready communication, and presentations. Experience working with clients and partner agencies

Strong understanding of Paid Channels. You are articulate in all Paid Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, and Traditional Channels. Experience with Performance or Acquisition Marketing is desired but not essential

Ability to collaborate with multiple IAT agencies, publishers, and across internal departments. Preferred experience leading and/or collaborating with 3+ IAT agencies simultaneously

An advertising, marketing, media and creative enthusiast with a passion for pop culture and data

All hires must be located in or willing to relocate to Los Angeles to work from our offices hybrid three days a week