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Seer Interactive · 4 months ago

Paid Media Team Lead (Talent Pool)

United States

Full-time

Onsite

Senior Level, Lead/Staff

$95K/yr - $110K/yr

Seer Interactive is a digital marketing consultancy that focuses on harnessing data and AI to create meaningful impacts in various communities. They are seeking a Paid Media Team Lead who will drive full-funnel Paid Media strategies, lead a team of specialists, and build strong client relationships while leveraging data-driven insights to enhance media strategies.

AdvertisingAnalyticsSearch EngineSemantic SearchSEO

Responsibilities

Evangelize Seer's vision within Paid Media; working closely with Seer’s Paid Media Leadership Team to drive excitement, adoption, and integration as we run full-steam towards big data, automation, machine learning, and holistic Paid Media strategies

Drive full-funnel Paid Media strategy through an integrated approach, leveraging deep expertise across a variety of paid media channels (Google, FB/IG, LinkedIn, Programmatic, Pinterest, TikTok, Reddit and more!) while collaborating closely with other divisions like Creative and SEO to help grow your clients' bottom line

Lead by example, diffusing your knowledge and experience across a team of 4+ developing Paid Media SMEs. You set a high bar for excellence and under your leadership-- your team rises to meet it

As Creative continues to become more important for the success of Paid Media, you will drive creative innovation and synergy between divisions within Seer to help provide direction for our growing Performance Creative offering

Build strong, lasting relationships with your clients using Seer's values as your compass. You treat each touchpoint as an opportunity to build depth in your relationship while demonstrating your impact and value on their bottom line. You’re the tried-and-true business partner client's dream of; positioning your team as an extension of theirs, taking their wins/losses as your own

From cross-selling to up-selling, you will play a key role in growing divisional revenue; driving success for current clients, future clients, and as a result, Seer too! You’ll work closely with our business development team to identify, qualify and close projects

Create and maintain scalable processes that support our transformation towards big data and holistic strategy in Paid Media-- driving buy-in and excitement across our division

Forecast changes in our industry and develop specific business requirements to ensure future competitive advantages that aim to position Seer as a thought leader in the industry

Qualification

Paid Media StrategyBig DataAutomationMachine LearningCreative StrategyData LiteracyTeam ManagementCoachingCommunication SkillsRelationship BuildingAdaptability

Required

You've managed Paid Media campaigns across a wide range of industries, engines & management platforms and are no newbie to the world of automation

You have experience in 'emerging channels' like TikTok and Snapchat and pitching full-funnel strategies incorporating creative, data, and measurement

Paid Media may be your thing, but you know it takes a data-driven, holistic approach to drive success for your clients

You're all about channel integration and leveraging data from Creative, SEO, CRO and Analytics to build smarter Paid strategies

Your passion for people and 'team' is unprecedented

You love shaping the development of more junior team members, understanding their goals and guiding them towards new growth opportunities

You're no newbie to managing teams and are comfortable with 4+ direct reports

You may have been a teacher in a past life, or maybe you currently coach on the weekends: you are skilled at developing and recognizing talent

You thrive on a challenge-- rolling up your sleeves to take risks with innovation and testing; you've got hands-on experience running campaigns

You know the world of Paid Media changes fast and it excites you!

You're all over emerging trends, tools, tech, and data sets

You see the future of Machine Learning and AI in Paid Media

You bring fresh ideas to the table and fearlessly run alongside industry changes

You're quick to kick up a new opportunity and run with it; making data-driven, actionable recommendations to drive value for your clients

Your passion for Paid Media stretches beyond reading industry blogs, articles, and case studies

You use your knowledge to elevate your team, clients, and industry peers-- through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, and speaking engagements

You're savvy with Excel, Google Suite, data viz tools, and you have an A+ in data literacy

You understand data sources and constructs, and more!

Most importantly, you know when there's an opportunity at your fingertips and are quick to loop-in the resident Data Analyst & Engineer to make it a reality

You have an eye for great talent -- finding them, keeping them, and growing them