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Workhuman · 17 minutes ago

Principal Data Analyst, Paid Media

Framingham, MA

Full-time

Onsite

Lead/Staff

$145K/yr - $170K/yr

Workhuman is a company focused on bringing more humanity to the workplace, and they are seeking a Principal Data Analyst to lead the in-housing of analytics and ad operations for their Paid Media strategy. The role involves owning the full cycle of paid media measurement and collaborating with media buyers to optimize performance and ROI.

Human ResourcesSaaSSoftware

No H1B

Responsibilities

Own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM

Ensure media data foundation is accurate, privacy-compliant, and actionable

Connect platform execution to business impact, improve signal quality, and enable smarter targeting, budgeting, and creative decisions across the organization

Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools

Demonstrated history of building production-grade data models

End-to-end ownership over ad operations & governance to maximize data quality without reliance on other teams

Access to granular paid media data to develop multi-touch attribution models, execute incrementality testing, and conduct ad-hoc strategic analysis

Developed and executed a measurement and analysis roadmap, leading to measurable improvements in business performance

Qualification

SQLData visualization toolsB2B marketing strategyAd operationsGoogle Tag ManagerAttribution modelsIncrementality testingPythonCertificationsProject managementCommunication skillsCollaboration

Required

Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role

Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools

Demonstrated history of building production-grade data models

Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations

Strong communication & project management skills and a highly collaborative approach to problem-solving

Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations

Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies