Brains · 4 months ago
Mass Culture + BRAINS | Head of Growth
Greenville, SC
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expBrains is a creative company focused on storytelling and cultural insight, and they are seeking a Head of Growth to lead their growth initiatives across Brains and Mass Culture. This senior role involves driving new client acquisition, building strategic relationships, and executing a unified new business strategy that leverages the strengths of both agencies.
ConsultingGraphic Design
Responsibilities
Develop and lead the overall new business strategy across Brains and Mass Culture
Identify, pursue, and secure new client opportunities in key verticals (lifestyle, tech, entertainment, CPG, and beyond)
Manage the full pipeline — from prospecting and outreach through to pitch, negotiation, and close
Partner with leadership to shape go-to-market positioning and ensure a cohesive new business narrative for both agencies
Build and nurture authentic, long-term client relationships based on trust, creativity, and results
Serve as the first point of contact for potential partners, translating their needs into clear opportunities
Work hand-in-hand with creative, strategy, and production teams to craft compelling proposals and pitch narratives
Represent the agencies with confidence in pitches, presentations, and industry events
Collaborate with agency leadership to forecast growth and set measurable new business goals
Track, analyze, and report on pipeline performance using CRM and other tools
Identify opportunities for cross-pollination between Brains and Mass Culture, ensuring clients benefit from the strengths of both
Stay ahead of cultural, industry, and market shifts to inform proactive outreach and positioning
Shape and oversee marketing efforts that amplify the agencies’ profiles in the industry
Partner with leadership and marketing teams to develop thought leadership, case studies, and content that elevate both agencies’ voices
Drive strategy around events, panels, and award submissions to increase visibility and credibility
Ensure Brains and Mass Culture maintain a consistent, compelling presence across owned channels, partnerships, and industry platforms
Qualification
Required
A proven business development leader with 8–10+ years of experience in creative, advertising, or experiential agencies
A leader, but a doer. Equally comfortable shaping strategy and rolling up your sleeves to execute
A natural hunter and relationship-builder — confident, strategic, and motivated to connect clients with bold creative solutions
Experienced in leading pitches and negotiations, with a track record of closing high-value deals
A strong storyteller and communicator, able to articulate agency capabilities with clarity and enthusiasm
Entrepreneurial and self-driven, with the ability to work independently while staying deeply collaborative
Highly attuned to culture, creativity, and the evolving brand landscape
Company
Brains
We empower brands with transformative creative. Named Ad Age “Best Places to Work in 2023” and Great Place to Work® winner for 5 consecutive years.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase