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Digitas North America · 2 weeks ago

Associate Director, Search Engine Optimization

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$96K/yr - $151K/yr

6+ years exp

Digitas North America is a Networked Experience Agency that creates magnetic experiences for brands. As the Associate Director of Search Engine Optimization, you will lead a team in analyzing search data and developing integrated SEO and organic marketplace initiatives to drive performance growth for clients.

Marketing & Advertising

Responsibilities

Clearly and convincingly presenting SEO, AIO/GEO, Local Search, App Store Optimization (ASO), and organic commerce capabilities to clients and standard processes to internal teams

Developing and presenting proposals and recommended tactics across search engines, generative search platforms, app stores, and online marketplaces

Leading process improvement efforts to stay ahead of evolving trends in AI-powered and generative engine optimization

Overseeing the development and execution of Organic Commerce strategies for platforms such as Amazon, Walmart, and emerging eCommerce channels

Developing or approving all scopes of work that include SEO, AIO/GEO, and organic commerce initiatives

Ensuring excellence and accuracy in all client deliverables, including those involving generative search and marketplace optimization

Collaborating with Delivery Managers on project timelines and with Staffing on resource needs, ensuring the integration of AIO/GEO and organic commerce specialists where needed

Developing and maintaining high-quality talent in the areas of SEO, generative search, and organic marketplace optimization

Qualification

Search Engine OptimizationAI OptimizationGenerative Engine OptimizationOrganic CommerceHTMLJavaScriptCSSProject ManagementAnalytical SkillsApp Store OptimizationLocal Search StrategyLeadershipCommunication SkillsPresentation SkillsProblem Solving

Required

A four-year degree in marketing, computer science or a related field

6+ years of combined experience in search engine optimization, project management or account management

Proven leadership skills and prior experience managing a team

Experience scoping projects, providing forecasts and driving ongoing process improvement

Strong analytical and problem solving skills - and a knack for details

Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions

Knowledge of HTML, JavaScript, and CSS

Outstanding leadership and people management skills

Stellar communication and presentation skills - you're poised, articulate and convincing

Willingness to travel as needed - you're open to new places, new faces and new ideas

Knowledge of and experience with AI Optimization (AIO) and Generative Engine Optimization (GEO) strategies and tools

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Experience with Organic Commerce platforms (such as Amazon, Walmart, Instacart, etc.), including optimization of product listings, organic ranking strategies, and marketplace analytics

Expertise in Local Search strategy and optimization for multi-location businesses

Hands-on experience with App Store Optimization (ASO) for iOS and Android applications