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Spark Foundry · 6 hours ago

Senior Analyst, TAAG - Ad Operations

New York, NY

Full-time

Onsite

Mid, Senior Level

$72K/yr - $109K/yr

1+ years exp

Spark Foundry is a global media agency that aims to enhance brand engagement through innovative media strategies. The Senior Analyst in the Technology and Activation Group will be responsible for implementing digital media campaigns, managing campaign traffic, and ensuring flawless execution of advertising strategies.

AdvertisingMarketing

Responsibilities

Works with investment teams and creative teams to implement digital media campaigns

Manages campaign traffic sheets

Responsible for trafficking ad serving platforms and implementing appropriate additional pixels

Responsible for setting up campaign configurations in ad server consistent with campaign strategy and objectives

Primary point of contact with 3rd party trafficking teams and internal/external teams for digital campaign activation

Ensures flawless execution of digital media campaigns

Responsible for implementing effective organizational process around digital media campaign delivery

Develops proficiency on overall processes, procedures, and media systems relative to assigned clients and/or areas of expertise; seeks opportunities to improve continuously improve efficiency of processes

Manages all information issues and inquiries between and amongst key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors, publishers) with highest degree of professionalism, urgency, and client service orientation

Further seeks to understand digital marketing technology landscape and how all may play a role in client business objectives

Responsible for doing frequent audits to ensure correct execution

Responsible for QAing all work from the Associate

Aspires to learn more complex and advanced digital media technology topics

Manages all information issues and inquiries between key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors) with highest degree of professionalism, urgency and client service orientation

Qualification

Ad Operations experienceDigital media campaign traffickingAdvertising technologies navigationClient service orientationMicrosoft Office proficiencyCritical thinking skillsRelationship building skillsTime management skillsCommunication skills

Required

1-2 years of previous Ad Ops experience required

BA/BS preferred or commensurate work experience

High detail and coordination skills required; able to accurately handle high volumes of data and manage timely status updates with multiple internal and external collaborators

Strong client service orientation and relationship building skills

Ability to navigate technology platforms in digital media

Ability to navigate complex technical problems related to advertising technologies

Experience trafficking digital media campaigns in display, video, social or mobile ad technology platforms

Understanding organizational process related to digital media campaign execution

Critical thinking and problem-solving skills related to advertising technologies

Results oriented with strong independent and campaign management and time management skills

Solid written and verbal communication skill with ability to communicate/translate sophisticated concepts to non-technical audience

Experience in various marketing technology solutions, including ad servers, rich media providers, tag management solutions, data management platforms, ad verification, etc

Experience proficiency with Microsoft office suite; especially Excel