Apply on Employer Site

Regeneron · 1 day ago

Senior Director, Oncology Marketing - US Lung Lead

Sleepy Hollow, NY

Full-time

Hybrid

Director/Executive

$213K/yr - $355K/yr

10+ years exp

Regeneron is a leading biotechnology company focused on innovative medicines. They are seeking a Senior Director for US Lung Marketing who will lead the commercialization efforts and performance of oncology products in NSCLC, managing the marketing team and collaborating with various internal and external partners.

BiopharmaBiotechnologyPharmaceutical

Comp. & Benefits

Responsibilities

Driving the marketing for the NSCLC indication in the US. Leads team of direct and 2nd line reports to ensure alignment of activities/initiatives to US NSCLC strategy, and performance vs objectives. Develops strong trust-based relationships across the product team, and through to Senior Oncology Mktg leadership team

Leading development of strategy, tactics, and budget for the indication, ensuring alignment to Global Lung Strategy

Working in close collaboration with Clinical, Medical Affairs and Field Medical to ensure alignment with Medical strategic plans

Serving as strategic lead for all US promotional materials, aligning with Global NSCLC leadership content

Directing US brand planning for NSCLC under brand planning process; identifies and prioritizes business opportunities

Working closely with the Insights and Data Analytics team to assess effectiveness of promotional strategies, tracking brand performance, share of voice, market dynamics and competitive actions & response

Providing business assumptions and inputs to brand performance forecasting

Leading strategy for multi-channel marketing mix, including omni-channel digital & media strategy and implementation, remote / tele-detailing, and creation and deployment of educational resources towards brand objectives and for high-impact engagements with all key target audiences

Providing platform to develop and manage professional relationships and contacts with physician experts and attends key congresses while developing connections with important US OLs in NSCLC

Providing direction for development of the US Field Teams’ Plan of Action and training plan

Serving as key US Lung point of contact and sets example and expectations for strong collaborative relationships with cross functional areas and internal strategic partners (i.e., Field Sales, Training, Promotional Review Committee, Medical, Regulatory, Clinical, Legal, Compliance, Market Access etc.)

Qualification

Oncology marketing experienceBrand strategy developmentTeam managementBudget managementDigital marketing experienceAnalytical skillsInterpersonal skillsProject managementCommunication skillsCreativity

Required

Bachelor's degree

10-15+ years of progressive experience in pharmaceutical marketing, brand strategy and execution. Oncology experience a preferred and NSCLC experience a plus

Experience hiring & managing large teams(4+) with emphasis on people development, building trust across collaborative functional teammates and inspiring strong learning-agile culture. Track record of identifying and attracting high potential talent at any level

Experience in leading and developing long range brand plans, budgets and familiar with forecasts for commercial teams in the pharmaceutical/biotech industry

Exemplary marketing technical skills, ranging from strategy to tactical execution, ability to see growth opportunities in crowded and difficult to differentiate business situations while elevating brand value

Prior personal, non-personal (e.g., digital or omnichannel marketing) experience in the pharmaceutical industry

Working understanding of media planning and buying

Expertise in managing agencies and suppliers

Strong analytical skills for ease of tracking and communicating metrics

Ability to communicate HCP/KOL engagement levels and overall project results to management and cross-functional partners

Strong project and process skills with attention to detail

Ability to communicate and act promptly, demonstrated initiative, creativity, and ability to stay agile and work effectively in complex, rapidly changing environments

Must be proactive and able to prioritize, comfortable managing through ambiguity

Good interpersonal skills both internally & externally

Must be willing to travel 25-30% (including weekend travel as needed)

Preferred

Solid understanding of oncology provider treatment environment and economics across academic and community hospitals and clinics, buy & bill, specialty pharmacy, group purchasing organizations, IDNs, PHS hospitals, hospital and system pharmacy, and payers

Prior pharmaceutical sales experience