Samba TV · 4 months ago
Senior Data Scientist – Measurement
New York City, New York
Full-time
Onsite
Senior Level
$160K/yr - $220K/yr
7+ years expSamba TV is a company focused on transforming the viewing experience through data and technology, enabling media companies to connect with audiences and advertisers. As a Senior Data Scientist on the Measurement Sciences team, you will design and implement measurement frameworks and provide insights on ad incrementality and audience targeting across various platforms. The role involves close collaboration with engineering teams and mentoring junior staff to drive strategic decision-making.
AdvertisingAppsDigital MediaVideo
Responsibilities
Design and implement ad incrementality measurement methodologies (A/B tests, uplift modeling, synthetic controls, Bayesian causal models) for linear TV and Connected TV (CTV) campaigns
Develop globally scalable audience segmentation and targeting models using our viewership data ecosystem via millions of connected TVs
Build and validate multi-touch attribution frameworks that reconcile impressions, views, and conversions across linear, CTV, OTT, and digital channels
Lead the full analytics lifecycle—from data ingestion/ETL (SQL, Spark, Python) through feature engineering, model development, evaluation, and production deployment
Partner closely with data engineering and DevOps teams to operationalize models in our cloud platform and ensure data quality, security, and scalability
Translate complex analytical findings into clear, concise presentations and dashboards for internal stakeholders and external clients, driving strategic decision-making
Support sales and marketing teams with the development of strong positioning stories to highlight the value of our audience media and measurement opportunities
Mentor junior data scientists and analytics engineers, fostering best practices in experimentation, code quality, and reproducibility
Qualification
Required
Have a Master's or advanced degree in Statistics, Econometrics, Data Science, Computer Science, or related quantitative field
7-10 years of hands-on experience in advertising/marketing analytics, media measurement, or a closely related discipline
Expert in causal inference techniques (RCT design, difference-in-differences, propensity scoring, synthetic control) and uplift modeling. Background in Bayesian statistics or hierarchical modeling for uncertainty quantification
Have a proven track record building attribution and incrementality solutions for TV and cross-media campaigns
Have advanced programming skills in Python and SQL; Familiarity with Spark or other distributed compute frameworks
Have demonstrated leadership in mentoring small data science teams and managing end-to-end data science projects
Able to visualize data in a way that makes it easy for others to understand
Are detail-oriented, highly organized, and proactive
Have strong verbal and written communication skills, with the ability to explain complex analyses to both technical and non-technical audiences
Thrive in a dynamic, fast-paced Agile and global environment, and being a team player
Preferred
Experience with data platforms (Databricks, Sagemaker, BigQuery, etc.), data orchestration tools (Airflow, dbt) and CI/CD best practices a plus
Strong knowledge or experience working with TV viewership data sources (set-top box, return-path, panel, census-level) and measurement vendors (Samba TV, Nielsen, Comscore, etc.)
Track record of publishing research and white papers or presenting at industry conferences
Benefits
Health insurance
Wellness offerings
Life and disability insurance
A retirement savings plan
Paid holidays
Paid time off (PTO)
Other employee benefits
Company
Samba TV
Samba TV enables the next-generation TV experience powered by its first-party data and helps viewers engage with relevant media.
201-500 employees
H1B Sponsorship
Samba TV has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (3)
2023 (3)
2022 (6)
Funding
Current Stage
Growth StageTotal Funding
$75.66MKey Investors
Horizon Technology FinanceLiberty Global VenturesAugust Capital
2025-12-08Debt Financing· $30M
2021-02-20Series C
2020-11-19Convertible Note
Leadership Team
Ashwin Navin
Co-Founder, CEO
David Harrison
Chief Technology Officer
Recent News
vcnewsdaily.com
2025-12-09
TV Technology
2025-12-09
2025-12-09
Company data provided by crunchbase