Sony Music Entertainment · 4 months ago
Manager, Influencer and Content Marketing - Santa Anna
New York, NY
Full-time
Onsite
Entry, Mid Level
$64K/yr - $75K/yr
2+ years expSony Music Entertainment is a leading company in the music industry, dedicated to fueling the creative journey of artists and creators. The Manager, Influencer & Content Marketing will manage influencer campaigns, content strategy, and execution across various social media platforms while analyzing and reporting on campaign performance.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Manage and execute digital media influencer marketing campaigns for various artists
Oversee creation of assets for campaigns
Track, analyze, and report on campaigns across all platforms
Identify and seek out influencers appropriate for each campaign
Develop and maintain relationships with influencers, content creators, and agencies
Create and manage short form content for label roster
Qualification
Required
At least 2-3 years of progressive digital marketing experience at a record label, agency or other related media companies
Superb written and oral communication skills
Thorough understanding of Tik Tok, Instagram, X, Youtube, and influencer marketing
Solid understanding / interest in lifestyle verticals, meme and urban culture
Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms
Proficiency in design programs including Photoshop, Final Cut, Aftereffects, CapCut etc a plus
Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
A team player that is not afraid to roll up his/her sleeves to help out the team
Extremely detail-oriented and organized
Data analysis/research skills
Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
Must be highly organized and capable of developing and keeping to a project timeline
Prior experience with a variety of digital marketing tools
Creative, self-starter with exceptional follow-up skills
Preferred
Bachelor's degree preferred
Benefits
Medical, dental, vision, life & disability coverage
401K + employer matching
Company-paid identity theft protection
Resources for pets
Mental health and meditation resources
Industry-leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs for loved ones with developmental disabilities and neurodiversity
Subsidized back-up child and elder care
Reimbursement for adoption
Surrogacy
Tuition
Student loans
Time off for a winter recess
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
2026-01-07
Digital Music News
2025-12-21
Company data provided by crunchbase