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The Washington Post · 1 day ago

Audience Analytics, Insights and Strategy Director

Washington, DC

Full-time

Onsite

Director/Executive

$154K/yr - $237K/yr

10+ years exp

The Washington Post is on a mission to deliver riveting storytelling for all of America and is seeking an experienced director for Audience Analytics, Insights and Strategy. This role involves shaping and executing the newsroom's audience strategy by activating data-informed practices to expand the reach and engagement of journalism.

Newspapers

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Serve as a senior strategic partner to the Head of Audience Strategy, helping define and operationalize audience growth priorities across the newsroom

Lead a cross-functional portfolio spanning analytics, insights, training, experimentation and content strategy

Guide and manage a team focused on delivering actionable analysis, experimentation frameworks and best practices across desks and story formats

Oversee platform and article health initiatives, identifying opportunities to improve performance across the homepage, social media, search and emerging platforms

Partner with editorial, product, data and engineering teams to improve newsroom tools and workflows that support data-informed decision-making

Design and oversee training programs to ensure all newsroom staff are equipped to make strategic, data-informed choices in their work

Develop and lead newsroom-wide growth experiments and special projects aimed at reaching and engaging new audiences

Create and maintain frameworks for assessing coverage performance and aligning content strategy to audience opportunity

Communicate insights and strategy clearly to a range of stakeholders, including newsroom leadership, reporters, editors and technical partners

Qualification

Audience developmentContent strategySQLPythonData visualization toolsData infrastructureReporting environmentsStakeholder managementNewsroom culture familiarityCommunicationTeam management

Required

10+ years of relevant experience in audience development, analytics or content strategy

Proven ability to translate complex data into clear, actionable strategies

Proficiency in SQL, Python and data visualization tools; experience working with large datasets to extract insights that drive editorial decision-making

Familiarity with data infrastructure and reporting environments (e.g., Looker, Tableau, Google Analytics, Adobe Analytics); ability to partner with technical teams to improve data pipelines, dashboards and newsroom tooling

Strong track record of managing teams and cross-functional projects

Excellent communication and stakeholder management skills

Familiarity with newsroom culture and editorial workflows; direct newsroom experience strongly preferred

Benefits

Competitive medical, dental and vision coverage

Company-paid pension and 401(k) match

Three weeks of vacation and up to three weeks of paid sick leave

Nine paid holidays and two personal days

20 weeks paid parental leave for any new parent

Robust mental health resources

Backup care and caregiver concierge services

Gender affirming services

Pet insurance

Free Post digital subscription

Leadership and career development programs

Company

The Washington Post

Glassdoor4.1

The Washington Post is an award-winning news leader whose mission is to connect, inform, and enlighten local, national and global readers with trustworthy reporting, in-depth analysis and engaging opinions.

Founded in 1877

Washington, DC, US

1001-5000 employees

http://www.washingtonpost.com/

H1B Sponsorship

The Washington Post has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (16)

2023 (15)

2022 (16)

2021 (22)

2020 (20)