BNY · 1 month ago
Vice President, Banking and Lending Marketing
BNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. They are seeking a Private Banking, Lending & Wealth Technology Marketing Manager to lead marketing initiatives and develop campaigns that enhance client engagement and growth.
Financial Services
Responsibilities
Lead marketing initiatives focused on private banking, lending, and wealth technology solutions for UHNW, family office, and institutional clients
Develop measurable campaigns that drive client engagement and growth, promoting BNY’s differentiated banking value proposition
Use a client-needs-based approach to create commercial opportunities, testing new content formats and channels
Build collaborative relationships with business stakeholders and external partners to align marketing with strategic goals
Analyze the competitive landscape to identify differentiation opportunities and recommend strategies
Manage content curation and promotion on the BNY Wealth Management public site to ensure timely, relevant information
Implement and uphold standard operating procedures, challenging the status quo to raise standards
Qualification
Required
Bachelor's degree with 7-10 years of marketing experience in private banking, lending, or wealth technology
Exceptional attention to detail and ability to deliver high-quality work on time
Self-starter who can lead projects independently in a fast-paced environment
Strong communication skills and leadership presence across all levels
Positive, collaborative culture carrier
Proficiency in Microsoft Word, PowerPoint, Excel, and Adobe
Preferred
Strong knowledge of banking and lending products within wealth management
Benefits
Highly competitive compensation
Benefits
Wellbeing programs
Flexible global resources and tools
Generous paid leaves
Paid volunteer time
Company
BNY
For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.
Funding
Current Stage
Late StageLeadership Team
Recent News
PR Newswire
2024-11-01
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