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Critical Mass · 4 months ago

Marketing Science Analyst

San Jose

Full-time

Onsite

Entry Level

1+ years exp

Critical Mass is a company that values its employees and offers competitive compensation and benefits packages. As a Marketing Science Analyst, you will analyze complex data to find patterns and provide actionable insights, while collaborating with various teams to enhance marketing strategies and analytics processes.

Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development

H1B Sponsor Likely

Responsibilities

Analyze complex data to find patterns, solve problems, and identify opportunities

Turn data into actionable insights through storytelling and data visualization

Design, build and automate analyses, reports, dashboards, and other deliverables

Gather marketing data across paid and owned channels to analyze campaign performances, understand user behaviors, and report findings

Assist in the ideation, development, and execution of measurement frameworks

Determine and implement methods to improve analytics processes

Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests

Occasionally support senior colleagues with analytics material for new business pitches and request for proposals

Qualification

Data visualizationWebsite analyticsDigital media platformsStatistical analysisMarketing attribution modelsCommunication skillsCollaboration skillsProject management

Required

1 to 3 years of experience owning marketing science deliverables across a broad range of initiatives

Focus on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling

Understanding of the nature and purpose of the main Digital marketing channels

Top-notch communication and collaboration skills

Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)

Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.)

Experience with at least one data visualization platform (e.g.: Tableau, Datorama etc.)

Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another

Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)

Familiarity with statistical analysis techniques and quantitative methods

Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people

Benefits

Maternity and parental leave extra days

Competitive benefits packages

Vacation, compassionate leave, sick days, and flex days

Access to online services for families and new parents

Diversity and Inclusion Board with 12 affinity groups

Internal learning and development programs

Enterprise-wide employee discounts

And more…

Company

Critical Mass

Glassdoor3.4

Critical Mass is a digital experience design agency with a relentless focus on the customer.

Founded in 1996

Calgary, Alberta, CAN

1001-5000 employees

http://www.criticalmass.com/

H1B Sponsorship

Critical Mass has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (1)

2023 (2)

2022 (2)

2021 (1)

2020 (3)