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Pivotal · 1 week ago

Content Creator and Social Media Specialist

Palo Alto, CA

Full-time

Onsite

Entry, Mid Level

$75K/yr - $101K/yr

Pivotal is the leader in the emerging market of electric Vertical Takeoff and Landing (eVTOL) aircraft. They are seeking a Content Creator and Social Media Specialist to develop compelling narratives and manage social media strategies to enhance audience engagement across various platforms.

AerospaceAir TransportationAutonomous VehiclesManufacturing

Work & Life Balance

No H1B

Responsibilities

Set social marketing strategy and goals by customer segment — personal aircraft, public safety, and defense — based on input from stakeholders on the sales and leadership teams

Manage daily social marketing activities in partnership with our marketing agency:

Draft and maintain the content calendar

Write copy and select images and videos for posts

Determine optimal posting schedule for each social platform

Drive the approval process and post content on schedule

Engage with each social community to support our sales and marketing goals

Capture and interpret metrics; show continuous improvement

Coordinate brand messaging and stories with marketing team members

Contribute to Pivotal overall content strategy and execution

Work closely with the event team to capture photos and videos

Produce, shoot, capture, and edit in-house content

Support website asset selection

Support the Head of Marketing in the production of high-end, broadcast-quality video

Manage our digital asset management platform, providing direction and relevant recommendations on sharing content with internal and external stakeholders

Manage near real-time intake, sorting, curation, and archival of digital media assets from diverse sources including customers, event attendees, employees, and contractors

Keep raw and approved (deployable) assets up to date and accessible

Create and maintain a solution for long-term cold storage

Assist with and provide access to internal asset requests

Participation in events and customer activities

Response to new initiatives that create opportunities for learning and growth for yourself and the company

Document a day in the life of our flight operations team

Highlight the important work our research and development team is doing

Capture customer demo flights and flight training

Provide visual recaps of our major events and tentpole milestones

Post our content to social media; respond/monitor incoming messages

Help provide BTS of our major video and photo shoots; provide relevant production and logistical support

Work alongside our creative director and graphic designer to elevate what you shoot and edit

Attend aerospace themed events across the US; roughly 25% travel required

Tell us what creative tools you need to be successful

Qualification

Content creationSocial media strategyVideo productionB2CB2B exposureAnalytical skillsDrone LicenseEffective communicationStorytelling

Required

A portfolio demonstrating relevant experience and aptitude for the role

Bachelor's degree and coursework in relevant disciplines

Creative talent for storytelling

Hands-on skillset with professional video cameras (still and video)

Strong analytical and modeling skills

Effective verbal and written communication skills

Demonstrates a proactive safety mindset by embedding safety into daily operations, identifying and mitigating risks through assessments and training, encouraging open dialogue on safety concerns, and continuously improving protocols to ensure a safe work environment

Puts customers at the center of every action by deeply understanding their challenges, delivering exceptional value, and striving to exceed expectations to support their success as our core purpose

Actively seeks and values diverse stakeholder perspectives, builds cross-functional relationships, and fosters trust through empathetic, fact-based communication—committing to shared decisions for the greater good

Drives results with clarity and purpose by focusing on what matters most, adapting to change, taking initiative, and owning outcomes while aligning actions with a clear understanding of success at every level

Navigates ambiguity with resilience and bold thinking, challenges the status quo, and combines innovative ideas with practical best practices to overcome obstacles and drive progress

Fosters a high-performance culture grounded in respect, professionalism, and support—balancing high expectations with a healthy, collaborative environment and being a trusted, dependable teammate

Applicants must be eligible for employment in the United States and willing to work onsite at our HQ office in Palo Alto, CA