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The United Firm | La Liga Defensora, APC · 11 hours ago

Legal Marketing

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

4+ years exp

Unitedfirm is seeking a passionate and experienced Legal Marketing Manager to join their Los Angeles office. This role involves coordinating in-house marketing initiatives, primarily focusing on Google Ad campaigns to improve conversions in paid advertising for the firm's main practice areas, including personal injury and immigration.

ConsultingLegal

Responsibilities

Management and growth of pay per click campaigns driving revenue and profits

Systematizing activity and creating processes on pay per click channels

Manage the setup, adjustments, monitoring, and reporting for digital marketing and advertising campaigns

Improving Click-Through Rates and Costs Per Click

Create/add/manage Google ads and large budgets on a daily basis

Keyword research experience with SEO understanding

Take an active role in developing digital strategies that support our overall digital marketing program

Create monthly reports with analysis of performance of campaigns along with strategic recommendations for continual improvement

Provide and communicate strategic direction on PPC campaign initiatives, identifying key messages, and value propositions

Qualification

Google Ads experienceLaw Firm marketingGoogle Ads CertifiedCampaign managementMicrosoft Office proficiencyGoogle Suite proficiencyWebsite analysisBusiness leadershipPPC ad platforms experienceAnalytical thinking

Required

Minimum of 4+ years direct Google Ads experience with tangible results

Experience with Law Firm marketing, ideally in Personal Injury

Strong business Leadership and Campaign management

Proficient in Microsoft Office and Google Suite

Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc)

Preferred

Google Ads Certified preferred

B.A or M.B.A in Marketing or related field is highly preferred

Benefits

Medical, dental, and vision insurance

401(k) plan

Catered lunches

Complimentary parking

Paid time off

Company

The United Firm | La Liga Defensora, APC

The United Firm | La Liga Defensora, A.P.C.

Los Angeles, California, USA

1001-5000 employees

http://www.matianlegal.com/

Funding

Current Stage

Late Stage

Leadership Team

Elie Aghabi

Chief Operating Officer

Shawn Matian

Founder

Company data provided by crunchbase