Exelixis · 4 months ago
Executive Director, Digital Strategy and Execution
Alameda, CA
Full-time
Onsite
Director/Executive
$237K/yr - $336K/yr
16+ years expExelixis is a biopharmaceutical company focused on innovative cancer therapies. They are seeking an Executive Director of Digital Strategy and Execution to lead the implementation and scaling of digital marketing strategies and technologies, ensuring alignment with commercial objectives and enhancing digital capabilities across various channels.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Recruit, hire, and train a team to serve as a center of excellence for executing Digital programs across all customers in Commercial
Develop NPP strategy for all channels (web, media, CRM, analytics) and audiences (HCP, APP, Patient, other) for the existing and upcoming indications, in close collaboration with in-line marketing team
Lead and execute NPP & Omnichannel readiness for indication extensions, from the planning of the franchise digital and non-personal marketing strategy to implementation across customer types and channels
Lead the tactical planning process for digital and non-personal marketing, in deep collaboration with marketing promotional teams
Anticipate macro changes to the digital and non-personal marketing environment and lead the creation of commercial plans to address these shifts
Upskill other Commercial functions and drive understanding and adoption of Digital tools in the field
Establish partnership, outline roles and responsibilities, and ensure development of SOPs, through direct reports, across Exelixis in support of digital execution
Represent Marketing for digital and non-personal strategy line of sight across functions
Lead strategic collaborations with all Commercial Functions, Field, Medical, Regulatory, Legal, Finance and Information Technology (IT)
Oversee the design and build a Marketing Data warehouse and monthly dashboard, which allows consistent KPI reporting, and standardized data outputs for measuring ROI in partnership with Commercial Strategy Analytics & Operations (CSAO)
Develop and manage a significant annual digital marketing budget, including all branded media spend, being accountable for delivering channel optimization and positive ROI on proposed media
Oversee, through direct subordinate managers, all digital and media agencies, constantly assessing the needs, identifying gaps, and working with current or new partners to execute
Partner with Compliance, Legal, Regulatory and Finance teams to establish SOPs and ensure proper policies and procedures are followed for various projects
Hire and develop a team of direct reports; including front-line managers, individual contributors and consultants
Evaluate the need for additional resources as required by the company’s growth trajectory and expanded digital footprint
Qualification
Required
Master's degree in related discipline and 16 years of related experience; or
BS/BA degree in related discipline and 18 years of related experience; or
Equivalent combination of education and experience
Previous experience in Digital and multi-channel marketing required
Leadership experience is required
Oncology experience is required
Demonstrated strategic thinking, initiative and creativity
Talent for blending innovation with pragmatic execution
Cross-functional collaboration
Effective prioritization and delegation of activities
Skills to network internally and externally
Ability to draw insight from organizational data to optimize programs and activities
Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
Strong presentation, verbal and written communication skills
Understanding of FDA regulations of pharmaceutical drug promotions and experience with design and implementation of adult learning programs
Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors
Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results
Networks with key contacts outside own area of expertise
Benefits
401k plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts
Discretionary annual bonus program
Sales-based incentive plan
Opportunity to purchase company stock
Receive long-term incentives
15 accrued vacation days in their first year
17 paid holidays including a company-wide winter shutdown in December
Up to 10 sick days throughout the calendar year
Company
Exelixis
Exelixis works is focused on discovering, developing and commercializing therapies for the treatment of cancer and other serious diseases.
1001-5000 employees
H1B Sponsorship
Exelixis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (25)
2022 (28)
2021 (29)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$514MKey Investors
Deerfield
2015-07-23Post Ipo Equity· $135M
2012-02-16Post Ipo Equity· $65M
2010-06-03Post Ipo Debt· $160M
Leadership Team
Michael Morrissey
President and CEO
Christopher Senner
Executive Vice President and CFO
Recent News
2026-01-12
The Motley Fool
2026-01-09
Company data provided by crunchbase