Home Painters Toronto ยท 4 months ago
Digital Marketing SEO / SEM Specialist Needed
United States
Full-time
Remote
Mid Level
$50K/yr - $60K/yr
3+ years expHome Painters Toronto Inc. is an entrepreneurial residential painting company with over 30 years of experience and significant recent growth. They are seeking a Digital Marketing SEO/SEM Specialist to manage their online presence, focusing on executing digital marketing campaigns and optimizing content for various platforms.
CommercialResidentialService Industry
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns
A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed
Create a strategy for email marketing campaigns, including writing email copy
Organize, build and maintain a social media presence
Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance
Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results
Monitor industry changes and developments in digital marketing
Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully
Qualification
Required
At least 3 years of experience managing digital marketing campaigns
Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns
Experience with copy-writing and writing blog articles
Experience in optimizing landing pages and user funnels
Experience with website platforms such as WordPress and WP bakery plugin
Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing)
Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing
Strong attention to detail and project management skills
Works well under pressure and can manage multiple tasks under time constraints
Google Ads and Analytics Certifications
Facebook Ads Blueprint Certification
Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console
Preferred
Graphics knowledge
Wordpress + WP bakery plugin experience
Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor
CRM experience such as Infusionsoft, Zoho
Understanding of Google Tag Manager
Company
Home Painters Toronto
For over 30 years, Home Painters Toronto has helped homeowners, property managers, and businesses refresh their spaces with fast, high-quality interior/exterior painting and reliable handyman services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase