CookUnity · 4 months ago
VP, General Manager – Northeast Region
New York, New York, United States
Full-time
Hybrid
Director/Executive
$230K/yr - $250K/yr
15+ years expCookUnity is a pioneering platform that connects customers with top chefs, delivering millions of meals annually. They are seeking a General Manager for their Northeast region to lead growth, optimize operations, and manage P&L across a complex market. This role requires a strategic leader who can integrate various functions to enhance customer experience and drive profitability.
Consumer ApplicationsFood and BeverageFood DeliveryOrganic FoodSubscription Service
Responsibilities
Develop and execute the penetration and go-to-market strategy for the Northeast, treating each metro area and sub-region as a distinct operational and strategic unit
Use data to segment the region by demand density, delivery economics, and LTV/CAC profiles to drive targeted investments and resource allocation
Align regional decisions with broader company goals while flexing to market-specific realities across urban, suburban, and edge territories
Own all financial levers of the Northeast region, including forecasting, budgeting, pricing strategy, and capital allocation
Continuously improve contribution margins and cost-to-serve metrics by managing supply, demand, fulfillment, and marketing effectiveness in concert
Ensure sustainable growth by balancing investment in top-line expansion with operational efficiency and profitability
Optimize local, middle-mile and long-haul logistics across the region, ensuring high food quality, timely delivery, and cost efficiency
Work closely with Supply Chain and Fulfillment teams to improve routing, drop density, kitchen throughput, and SLA adherence across geographies with diverse delivery needs
Anticipate and solve complex trade-offs between cost, delivery times, and freshness across regional corridors
Collaborate with central marketing and growth teams to localize customer acquisition, retention, and lifecycle strategies
Pilot and iterate demand-generation experiments specific to different customer segments and geo profiles
Track and improve NPS, retention, and customer satisfaction with localized insights and interventions
Partner with Culinary and Supply Ops to ensure the chef portfolio aligns with regional taste preferences, kitchen capacity, and demand velocity
Coordinate kitchen utilization, production planning, ingredient inventory, and labor management to maximize freshness and output
Influence culinary onboarding and menu strategy to create the right offering mix across different consumer bases
Nurture the local chef community to create loyalty beyond the revolutionary earnings chef already make
Build and leverage dashboards, geo-segmentation models, and performance reports to inform decision-making and operational tradeoffs
Translate complex data into actionable insights for your team and cross-functional stakeholders
Set clear performance goals, monitor progress, and iterate quickly using a test-and-learn mindset
Act as the connective tissue across Culinary, Marketing, Logistics, Product, Technology, CX, and Finance
Drive strategic initiatives that require input or execution across multiple departments
Ensure regional needs are surfaced and reflected in product roadmaps, process improvements, and strategic planning
Lead by example, representing CookUnity’s leadership principles and be a culture carrier infusing our values through the organization
Build, lead, and scale a high-performing regional team across functions including business operations, logistics, culinary experience, and CX
Foster a culture of ownership, velocity, and continuous improvement
Serve as a strong cultural and strategic voice for the region, both internally and externally
Qualification
Required
15+ years of leadership experience in general management, strategy, operations, or marketplace/logistics-driven roles
Track record of owning a complex P&L and driving results across growth and profitability dimensions
Strong operator with a proven ability to manage logistics, fulfillment, and regional strategy simultaneously
Deep analytical fluency — able to build, interpret, and act on data dashboards and models
Highly cross-functional — comfortable influencing and aligning functions without direct authority
Experience in dynamic, high-growth environments with hybrid tech + operations models
Preferred
Experience in food, logistics, subscription, or managed marketplace businesses
Understanding of perishable goods or regional delivery ecosystems
Prior leadership of multi-city or regional portfolios
MBA or equivalent experience preferred but not required
Benefits
Health Insurance coverage
401k Plan
We grow, you grow: Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
Unlimited PTO
5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
Company
CookUnity
CookUnity is a meal subscription and delivery platform that connects private chefs with consumers.
501-1000 employees
H1B Sponsorship
CookUnity has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (3)
2023 (1)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$371.95MKey Investors
General CatalystInsight PartnersFuel Venture Capital
2025-11-19Debt Financing· $250M
2023-04-27Series Unknown· $47M
2022-12-08Series Unknown· $4.54M
Leadership Team
Mateo Marietti
CEO & co founder
Recent News
FinSMEs
2025-12-24
2025-12-22
Company data provided by crunchbase