Wonder · 7 hours ago
Creative Strategy Manager, Tastemade Ads
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$128K/yr - $136K/yr
8+ years expWonder is the parent company of Tastemade, a platform that creates award-winning video content focused on food, travel, and home design. The Creative Strategy Manager will develop compelling brand partnership solutions and lead strategic marketing initiatives that connect advertiser goals with Tastemade's editorial voice.
E-CommerceFood and BeverageFood DeliveryRestaurants
Responsibilities
Develop compelling, scalable partnership strategies in response to RFPs and RFIs—clearly articulating the “why Tastemade” story and connecting brand goals to our editorial voice and the broader Wonder ecosystem including Grubhub, Blue Apron, and Wonder
Work alongside sales leadership to develop proactive sales packages supporting Tastemade tentpoles and seasonal moments
Design full-funnel, platform-specific distribution plans for custom and supplied creative—leveraging best practices, emerging trends, CTAs, and retargeting strategies to drive performance
Surface actionable consumer and cultural insights through social listening tools, trend analysis, and platform behavior to inform campaign strategy
Collaborate with cross-functional partners (Social, Sales, Talent, Production, Account Management) to bring proposals to life—ensuring solutions are creative, strategic, and operationally sound
Own proposal development from concept to deck—translating big ideas into visually compelling, tactically executable programs
Serve as a client-facing creative lead—presenting ideas alongside sales to strengthen relationships and drive deal success
Lead high-impact initiatives while mentoring junior teammates to raise the bar across strategy, creativity, and execution
Manage our library of sales materials, keeping them up to date, and making sure that each respective team is working with the latest information/documents
Qualification
Required
8+ years of experience in integrated marketing, brand strategy, or related roles within a publisher, media company, or agency
Prior experience working within or closely alongside an ad sales organization is highly preferred, as is expertise collaborating with food and beverage brands
Deep fluency in paid and organic social—understanding how content, media, and platform algorithms work together to drive performance
Proven ability to translate brand objectives into full-funnel creative strategies that span awareness to conversion
Strong grasp of creator marketing—experienced in leveraging talent to build credibility, engagement, and cultural relevance
Track record of crafting platform-native content campaigns that delivers across KPIs like reach, engagement, click-through, and add-to-cart
Strategic thinker with a sharp creative POV and a clear understanding of what makes content resonate on social, streaming, and commerce platforms
Comfortable leading client conversations and presenting ideas with confidence and clarity
Highly organized with the ability to manage multiple proposals at a time, while leading a team of 3 strategists
Strong deck building skills including graphic design and writing
Proficiency in Google Suite and Canva (Adobe Creative Suite a plus); portfolio submission required
Benefits
Equity
401K
Multiple medical, dental, and vision plans to meet all of our employees' needs
Company
Wonder
Wonder is a food delivery startup that operates truck-based restaurants from which consumers can order food through a mobile app.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$2.5BKey Investors
New Enterprise AssociatesNestleBain Capital Ventures
2025-05-06Series D· $600M
2024-11-13Series C· $250M
2024-03-19Series Unknown· $700M
Leadership Team
Marc Lore
Founder & CEO
Recent News
globalventuring.com
2025-12-31
baincapitalventures.com
2025-12-30
MarketScreener
2025-12-30
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