CRI Genetics · 4 months ago
Director of Lifecycle Marketing & Retention - HealthTech
United States
Full-time
Remote
Director/Executive
$145K/yr - $175K/yr
7+ years expCRI Genetics is a leader in genetics and wellness reporting, empowering individuals with science-backed insights into their health. The Director of Lifecycle Marketing & User Retention will be responsible for managing the customer journey post-acquisition, focusing on turning one-time buyers into loyal subscribers while implementing strategies to reduce churn and maximize lifetime value.
BiotechnologyGeneticsLife Science
Responsibilities
Own Backend Marketing: Lead all lifecycle, retention, and subscription marketing strategies across email, SMS, and in-product experiences
Grow Subscriptions: Develop funnels and campaigns to maximize subscription conversions and recurring revenue
Reduce Churn: Implement lifecycle touchpoints, personalized journeys, and feedback loops that increase retention and customer loyalty
Manage the Team: Direct copywriters and collaborate with front-end developers and designers to continuously improve messaging and user journeys
Experiment & Optimize: Lead A/B testing and funnel optimization for landing pages, email campaigns, and subscription flows
Leverage Data: Build segmentation, analyze results, and turn insights into actions that drive measurable revenue growth
Cross-Functional Collaboration: Partner with product, engineering, and analytics to deliver cohesive, automated customer experiences
Qualification
Required
7+ years of experience in lifecycle, CRM, or retention marketing at a B2C digital product, subscription, or eCommerce company
Proven track record of driving measurable subscription growth, retention, and churn reduction through full lifecycle marketing
5+ years hands-on expertise in email marketing strategy and execution, including segmentation, automation, deliverability, and creative optimization
Demonstrated ability to own the full customer journey across email, SMS, push notifications, and in-app messaging — from onboarding flows to win-back campaigns
Strong experience in managing copywriters and collaborating with developers/front-end teams to deliver high-performing campaigns and funnels
Skilled in A/B testing, funnel optimization, and performance analytics, with a history of improving LTV, repeat purchase rates, and subscription conversion
Proficiency with CRM and lifecycle platforms such as Klaviyo, Braze, Iterable, or similar, plus exposure to AI/automation tools
Benefits
Performance bonus & equity options.
Health, dental, and vision coverage.
401(k) with company match.
Generous PTO
Company
CRI Genetics
CRI Genetics focuses on genetics, anthropology and social science studies to decode DNA's complex information.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Alex Mulyar
Founder and CEO
Company data provided by crunchbase