Alimentiv · 3 months ago
Senior Content Marketing Specialist
Raleigh-Durham, North Carolina
Full-time
Hybrid
Mid, Senior Level
$69K/yr - $115K/yr
4+ years expAlimentiv is a company focused on enhancing visibility and brand awareness through strategic marketing communications. The Senior Content Marketing Specialist will be responsible for generating content, managing marketing campaigns, and collaborating with internal teams to ensure cohesive messaging across various channels.
BiotechnologyClinical TrialsConsultingHealth CarePharmaceuticalPrecision Medicine
Responsibilities
Support the content development (creatives concepts, messaging and content) of integrated marketing campaigns across digital and print channels
Project management of all marketing communications from development to measurement of success of all assets: interviews with key subject matter, editing, review, approval and archival
Collaborate with graphic designer to ensure alignment of visuals with messaging and brand standards for all campaigns, social medias and other assets needed
Work with different key stakeholders and business line to lead development, creative direction and execution of campaigns and marketing assets – as needed
Track the development of GTM marketing assets to support expansion commercial strategies
Write, edit, and proofread marketing copy for various formats including brochures, social media, blog posts, email campaigns, advertisements, videos, press releases and presentations
Develop concepts and storyboards for videos and interviews and recommend new digital assets
Develop a social media calendar and write all social media posts for LinkedIn, X and other social media channels. Recommend social media content strategy and assess impact with digital marketing manager
Maintain content and collaborate with internal stakeholders’ and business lines to create and update website content
Write copy for lead generation campaigns (marketing automation) and outreach campaigns with Inside Sales
Assist with lead generation initiatives in collaboration with the Digital Marketing Manager and Inside Sales to develop appropriate gated content
Ensure all digital content reflects current offerings, corporate messaging, and brand guidelines
Manage the optimization of content for SEO with digital marketing manager
Develop promotional content and advertising plans for all conferences and activities
Manage a calendar of promotional events: webinars, road shows, special events (open-houses, ATRC) and promotion
Liaise with external event organizers and vendors to develop impactful media promotion at events
Track campaign marketing expenses and maintain documentation for budget reporting
Manage content project management dashboards
Evaluate and recommend new vendors/agencies (content writing, graphic design, video, photos)
Maintain with graphic designer an inventory of marketing materials/collateral
Build and maintain an organized spreadsheet/database of communications material archives and copy text
Route materials through different review processes and record approval
Qualification
Required
4-6 years' minimum of related experience in a marketing/communications role with a heavy focus on content generation
Certificate/diploma/Bachelor's in related field
Strong communication skills
Exceptional attention to detail
Skilled at working with highly technical and scientific content
B2B marketing experience required
Preferred
Global experience in a contract research organization (CRO), working with clinical trials content
EST-time zone preferred due to nature of work
Marketing automation experience (Hubspot, etc.)
Social media fluency (paid and organic campaigns) - X, Instagram, LinkedIn, etc
Project Management of campaigns - Monday.com, Asana, Smartsheet, or related
Demonstrated experience in dashboarding, metrics, and analytics
Experience providing a consultative approach to stakeholders on messaging and method of delivery
Benefits
+ bonus
Company
Alimentiv
Industry-leading specialty GI contract research organization (CRO) transforming clinical trial outcomes and accelerating the development of life-changing therapies.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Pierre Gaudreault
Chief Executive Officer, Alimentiv
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