Publicis Sapient · 5 months ago
Vice President, Paid Search
Chicago, Illinois
Full-time
Hybrid
Director/Executive
$146K/yr - $210K/yr
10+ years expPublicis Sapient is a global communications planning and media leader with a focus on harnessing data and technology to drive business forward. The Vice President of Paid Search is responsible for leading client paid search campaigns, providing strategic direction, and managing a team to optimize campaign performance while fostering strong relationships with clients and internal teams.
Artificial Intelligence (AI)ConsultingDatabaseEnterprise
Responsibilities
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
Motivate and manage a paid search media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
Foster strong relationships with internal teams and client groups
Develop action plans to achieve and measure media success, including defining metrics, strategies for measurement and optimization
Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
Develops, manages, and monitors client P&L’s for assigned accounts
Implement complete media planning
Introduces Process Development Input, Quality Assurance and Best Practices Input
Collaborates with other department leads to share ideas, communicate service offerings, and identify and deliver new solutions for clients
Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Prepares and presents annual financial plans and staffing plans
Develops a complete understanding of each client’s goals, markets, needs and expectations
Works within client relationships to champion initiatives that drive marketing decisions across digital channels
Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
Communicates and implements a Participation Planning Process or all accounts
Solves client problems and uses conflict management skills within a professional environment
Manages strategy development and execution for in-depth marketing analysis areas, including segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising value, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and return on investment measurement
Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
Establishes expectations and goals for team on performance marketing and thought leadership
Provide training as needed for team
Supports the development and documentation of standard methodologies to improve operational efficiencies within the team and the group
Qualification
Required
10+ years of account management experience in online advertising (paid search), direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
7+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
7+ years of team management experience
Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Understanding of best practices for leveraging social media for brand communication
Deep knowledge of ad serving platforms and online analytic solutions
Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Preferred
Bachelor's degree or higher preferred, ideally with a concentration in marketing, advertising, business, or equivalent
Knowledge of statistical methods and testing methodology preferred
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Publicis Sapient
Publicis sapient is a digital consulting firm that offers consulting, technology, and product management services. It is a sub-organization of Publicis Sapient.
10001+ employees
H1B Sponsorship
Publicis Sapient has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (90)
2024 (90)
2023 (85)
2022 (153)
2021 (235)
2020 (231)
Funding
Current Stage
Late StageLeadership Team
Nigel Vaz
CEO
Nathalie Le Bos
Chief Financial Officer
Recent News
Financial Sector Technology
2025-12-09
2025-12-03
Financial Sector Technology
2025-11-15
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