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Mattel, Inc. · 4 months ago

Associate Manager, Performance Marketing (Digital Gaming)

El Segundo, CA

Full-time

Onsite

Mid Level

$91K/yr - $135K/yr

3+ years exp

Mattel is a leading global toy and family entertainment company, and they are seeking an analytical and results-driven Performance Marketing Manager to join their mobile marketing team. The role involves acquiring high-quality users for mobile games through performance marketing strategies, managing budgets, and collaborating with various teams to drive growth for Mattel’s iconic brands.

Consumer GoodsManufacturingOnline GamesPC GamesToys

Responsibilities

Plan, execute, and optimize multi-channel UA and retargeting campaigns across Meta, Google UAC, TikTok, Apple Search Ads, DSPs, and emerging channels like CTV and influencer partnerships

Manage multi-million-dollar monthly budgets, collaborating with Marketing Analytics on strategic allocation to maximize profitable growth and LTV/ROAS targets

Design and execute A/B and multivariate tests on audiences, bids, and funnels, translating results into scalable performance gains

Partner with creative teams to develop, test, and scale high-performing static, video, UGC, and experimental formats informed by performance insights

Increase app store visibility and conversion through keyword optimization and asset A/B testing (icons, screenshots, videos) using Sensor Tower and Data.ai

Analyze and interpret attribution data from MMP (Singular) and privacy-first frameworks (SKAN, Privacy Sandbox) to guide strategic decisions

Collaborate with product, live-ops, monetization, and analytics teams to align UA and re-engagement with in-game events, content releases, and monetization goals

Build and maintain strategic relationships with platform reps, network partners, and agencies to secure betas, negotiate deals, and explore new traffic sources

Continuously monitor trends in UA, growth marketing, and competitor strategies to proactively test and scale new channels and formats

Qualification

Performance marketingUser acquisition (UA)App Store Optimization (ASO)Multi-channel media buyingBudget managementData analysisA/B testingAnalytical skillsCollaboration skillsCommunication skillsGrowth mindsetCreativity

Required

3–5 years of experience managing UA and retargeting campaigns for mobile F2P games, with a proven track record of delivering profitable growth

Demonstrated expertise in multi-channel media buying across major advertising platforms (Meta, Google UAC, Apple Search Ads, TikTok, DSPs, mobile ad networks)

Proven ability to manage and strategically allocate multi-million-dollar monthly budgets to maximize LTV and achieve ROAS targets

In-depth knowledge of App Store Optimization (ASO), including keyword strategy, metadata refinement, creative A/B testing, and conversion rate optimization

Hands-on experience working within privacy-centric frameworks (SKAdNetwork, Privacy Sandbox) and leveraging MMP data (Singular, AppsFlyer, Adjust) to measure and optimize performance

Highly iterative marketer with a data-driven, 'test-and-learn' mindset, comfortable operating in fast-moving, ambiguous environments

Exceptional communication and collaboration skills, with the ability to clearly present data-driven insights and strategies to cross-functional teams and executives

Bachelor's degree in Marketing, Economics, Business, Analytics, or a related field (or equivalent experience)

Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves