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Holland & Knight LLP · 23 hours ago

Regional Marketing Manager (Hybrid)

Washington, DC

Full-time

Hybrid

Senior Level

$126K/yr - $189K/yr

6+ years exp

Holland & Knight LLP is a firm that values high performance and success. They are seeking a Regional Marketing Manager to develop regional marketing strategies and manage business development initiatives while working closely with local attorneys and the Executive Partner.

Law Practice

Comp. & Benefits

Responsibilities

Manage multiple regional marketing and business development initiatives and deploy and effectuate the various plans at the local or regional level

In consultation with Regional Marketing Senior Managers and applicable Executive Partner(s), develop regional marketing strategy, including activities such as client programs and firm-sponsored events, and provide insight on how to identify areas of potential growth and development within his or her assigned region

Work with practice marketing colleagues to support international, national, and/or regional conferences (industry, legal, etc.) that the firm may sponsor

Develop relationships with local industry and legal trade associations to help drive local community engagement of the lawyers in the local office

Identify high profile opportunities and secure speaking, panel positions, and leadership roles for attorneys; drive attendance and positioning at events where attorneys are speaking on panels, or the firm has a sponsorship presence

In consultation with the Public Relations team, identify areas of opportunity for publicity and press and coordinate the development of press releases and provide support for profile-raising activities of assigned offices

In consultation with the Events team, coordinate and execute local events, including seminars, happy hours, and receptions

Work with marketing colleagues in practice roles, as well as the creative and communications teams to create and/or revise local and/or regional show sheets or other brochures to highlight the firms and local/regional offices and attorneys’ areas of expertise, awards, unique experience, etc

Develop local marketing budgets and review monthly budget recaps, checking for errors and submitting corrections

Monitor and evaluate ROI of regional marketing and business development initiatives, efforts, and spend

Submit sponsorship and event vendor invoices to firm’s accounting department for payment

Send firm logos, attorney headshots, biographies, etc. as requested to attorneys, conference coordinators, media, and others

Order firm promotional items as part of conferences and event sponsorships as budgets, marketing plans, and priorities allow

Manage use, shipment, and availability of firm pull-up banners, tablecloths, table runners, and other materials

Work closely with office services to assure inventory of nametags, table tents, sharpie pens, and other office supplies are on hand for conferences, events, and meetings

Conduct new hire marketing orientation for the local office lawyers, explaining basics of working with marketing department, services provided, etc., in collaboration with practice marketing

Coordination of attorney headshots for biographies, media use, and internal databases such as firm directory, Outlook and Zoom profiles, etc

Track local marketing activity and include information in regular transmissions

Work closely with practice managers and media relations colleagues to identify, nominate, and track local awards and related deadlines to ensure the firm is nominating its people for applicable awards such as forty under forty, Best of the Bar, etc

Assist with the local offices’ diversity and inclusion efforts, including the supporting the firm’s various affinity groups at the local level. Special project and duties as assigned

Qualification

Marketing strategy developmentBudget managementProject managementEvent coordinationClient relationship managementCommunication skillsOrganizational skillsInterpersonal skillsAdaptability