Spring Footwear, Corp. · 5 months ago
Social Media & Communications Manager
Pompano Beach, FL
Full-time
Onsite
Mid Level
3+ years expSpring Footwear Corp is a well-established company with a portfolio of expressive, comfort-driven brands. They are seeking a hands-on Social Media & Communications Manager to shape brand storytelling, manage social media strategies across multiple platforms, and develop influencer partnerships to enhance brand visibility and drive revenue growth.
FashionShoppingSportsWholesale
Responsibilities
Develop tailored strategies for each brand across Instagram, TikTok, Pinterest, Facebook, YouTube, and LinkedIn
Create, shoot, edit, and publish photo/video content that showcases comfort, color, craftsmanship, fit, and seasonal style
Grow brand awareness through storytelling, consistency, collaboration, and platform-native content
Build and manage a multi-brand editorial calendar tied to launches, cultural moments, and seasonal narratives
Engage with audiences, nurture conversations, and strengthen community loyalty
Create product-centric content designed to drive conversions across social platforms
Leverage shoppable posts, tags, Reels, and platform commerce tools to increase sell-through
Partner with eCommerce to ensure messaging, creative, and timing support revenue goals
Identify repeatable content formats that directly influence traffic, add-to-cart, and purchase intent
Identify, source, and build relationships with creators who align with our brands — especially those who resonate with women 40+
Develop influencer briefs, manage collaboration logistics, and oversee content delivery
Negotiate partnerships, gifting programs, paid collaborations, and long-term ambassador relationships
Track performance to identify ROI-positive creators and new partnership opportunities
Explore strategic celebrity touchpoints to elevate brand visibility and cultural presence
Lead the company’s LinkedIn presence — leadership messaging, milestones, awards, culture, and achievements
Support internal communications through HR updates, event recaps, newsletters, CEO messaging, and employee spotlights
Maintain a polished, consistent corporate voice across all channels
Produce internal videos and culture-building content
Partner with HR to create social content that attracts top talent
Build a strong employer brand identity through workplace storytelling, culture features, and employee highlights
Produce hiring posts, job announcements, team introductions, and behind-the-scenes content
Capture content at photoshoots, product launches, trade shows, retail events, seasonal activations, and internal celebrations
Create recap videos, highlight reels, and behind-the-scenes content that showcase our creative world
Provide visuals to support Marketing and eCommerce for campaigns, email, ads, and website use
Maintain an organized library of assets across all brands
Track KPIs across content, awareness, engagement, influencer performance, and social commerce
Build clear monthly performance reports with insights that sharpen strategy
Use data to guide creative direction, influencer selection, and content optimization
Stay ahead of platform trends, fashion cycles, and audience behavior
Qualification
Required
Proven ability to shoot & edit high-quality photo/video content for social
Skilled in Adobe Creative Suite, CapCut, Lightroom, or similar tools
3+ years managing social for consumer brands (fashion/footwear/lifestyle strongly preferred)
Strong copywriting for captions, corporate messaging, recruiting content, and event recaps
Exceptional organization and ability to juggle multiple brands and priorities
Experience sourcing, evaluating, and managing influencer and creator relationships
Understanding of celebrity partnerships, brand ambassadors, and social-driven brand awareness
Confidence negotiating collaborations and measuring impact
Comfortable working with HR, Marketing, eCommerce, Product, Sales, and Leadership
Strong emotional intelligence and a collaborative mindset
A natural eye for fashion, color, styling, materials, and visual storytelling
Ability to speak authentically to a women's 40+ lifestyle, comfort mindset, and emotional connection to footwear
Occasional evening/weekend event support
Fully onsite — no hybrid or remote
Benefits
PTO
Holidays
Profit-sharing program
Company
Spring Footwear, Corp.
Since 1991, Spring Footwear has provided consumers an experience and feel they can't resist.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
David Ben Zikry
CEO
Avi Ben-Zikry
President and Co-Founder
Company data provided by crunchbase