Ferris State University College of Business · 5 months ago
Social Media Specialist (Student Position)
Big Rapids, MI
Internship
Onsite
Intern
$14/hr - $14.49/hrFerris State University College of Business is looking for a spirited and social media-savvy student to join their Marketing and Communications team as a Social Media Assistant and Digital Content Creator. This role involves creating engaging content, managing social media channels, and collaborating with the team to enhance the university's online presence.
Higher Education
Responsibilities
Assist in developing and implementing social media strategies that rally the Bulldog community on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok
Design eye-catching graphics, produce engaging videos, and craft compelling captions that showcase what it means to be a Bulldog
Monitor our social media channels, respond to comments and messages, and interact with our online community to build strong connections
Attend events and provide digital coverage of what is happening on campus
Report to the Social Media Coordinator and work closely with the Marketing and Communications team to plan and execute social media campaigns and promotional activities
Research the latest trends and best practices in social media and digital content creation to keep our content fresh and relevant
Monitor and analyze social media performance metrics, prepare reports, and provide insights and recommendations to boost our online presence
Craft engaging and informative SEO-rich blog posts to be shared on social media and digital platforms, keeping our audience informed and entertained
Qualification
Required
Must be a current student at Ferris State University and eligible for student employment
Strong understanding of social media platforms and their respective best practices
Some experience with graphic design tools (e.g., Adobe Creative Suite, Canva) and/or video editing software (e.g., Adobe Premiere)
Excellent written and verbal communication skills
Creative thinking and the ability to generate innovative content ideas
Strong organizational skills and the ability to manage multiple tasks and deadlines
Preferred
Knowledge of digital marketing principles and strategies is a plus
Prior experience in social media management or content creation is preferred but not required
Company
Ferris State University College of Business
The College of Business provides career-oriented programs, responsive to the changing needs of the business world.
Founded in 1884
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase