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Annalect · 5 months ago

Senior Director, Marketing Science (Data Science)

Chicago

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$133K/yr - $190K/yr

15+ years exp

Annalect is the Data & Technology arm of Omnicom Media Group, focused on leveraging data and technology to enhance client relationships. The Senior Director of Marketing Science will lead the Marketing Science team, driving insights and analytics practices while collaborating with agency partners to shape strategic directions through data-driven insights and performance measurement.

AdvertisingConsultingMarketing

Responsibilities

Partner with agency account leadership to provide input into and ensure continual use of approved methodologies, frameworks, and capabilities

Provide global data and analytic leadership and drive consistency across all of the marketing sciences resources

Guide and approve creation of output templates for behavioral audience insights, audience segmentation, and predictive modeling

Align methodology for budget allocation and scenario planning

Provide guidance on core measurement components, optimization and testing templates

Review key optimization recommendations across markets/regions on the on-going basis

Facilitate on-going communication between marketing science resources across markets and regions (knowledge sharing, consistency, innovation)

Qualification

Marketing Mix ModelingAudience Predictive ModelingBudget AllocationData Management PlatformsWeb Analytics ToolsStatistical AnalysisPeople ManagementMarket Research TechniquesAudience SegmentationAdvanced Degree

Required

15+ years of overall relevant experience

5+ years of senior level experience at an integrated agency, marketing analytics or a consulting firm preferred

5+ years of people management experience

Experience and deep knowledge of audience clustering/segmentation/profiling, audience predictive modeling, marketing mix modeling/econometric analysis, budget allocation/scenario planning, and market research techniques (e.g. custom survey research, advertising testing)

Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc), marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics tools (e.g. Google Analytics, Adobe Analytics), data sources (web click-stream, TV STB, 3P compilers online and offline, location providers, purchase co-ops/loyalty cards/credit and debit cards)

Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or business/marketing related fields