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January Digital · 5 months ago

Senior Manager, Paid Media

New York, NY

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $110K/yr

5+ years exp

January Digital is the Marketing Leadership Company that focuses on solving business challenges through media excellence and strategic guidance. The Senior Manager, Paid Media will lead a team to execute multi-channel performance media strategies, build strong client relationships, and drive successful outcomes through data-led marketing initiatives.

ConsultingDigital Marketing

Growth Opportunities

Responsibilities

Focus on management of client's strategic objectives while leading multi-channel tactical activation

Develop a deep understanding of each client’s business and guide client reporting delivery while building towards a more advanced data-led strategy

Drive successful client outcomes and build trust through oversight of flawless multi-channel ad delivery and optimizations

Support strategic external relationship development across client organization and agency partnerships

Lead the development of complex multi-channel marketing plans which may include, but are not limited to paid search, paid social, programmatic display and video

Lead advancement of the client relationship through oversight of more complex deliverables including quarterly business reviews and strategic POVs

Lead a team of employees to success by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities

Demonstrate subject matter expertise by identifying key industry changes & evolutions, and emerging technology innovations to provide informed thought leadership

Support agency development by contributing to new business needs and collaborating across teams for internal projects

Analyze complex data sets across systems to provide meaningful insight with the goal of actionable next steps

Qualification

Paid media managementPerformance media principlesAnalytical skillsProject managementTeam leadershipDigital marketing trendsCollaboration skillsPositive attitudeCreative collaboration

Required

5+ years' experience in managing paid media across digital channels – search (organic and paid), social, display, programmatic, and video

1+ years experience managing direct reports

Proven ability to produce innovative media plans and go-to-market strategies for complex clients

Understanding and demonstrated experience of performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs

Analytically minded - you aren't afraid to dig in to troubleshoot issues and you're always thinking about ways to improve in order to drive retention of clients

Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines

Excellent team player with strong collaboration skills

Has a positive attitude and can-do mentality to drive teams forward

Excited by digital marketing trends and inspired to enact best-in-class programs for clients

Consistently demonstrates behavior in line with January Digital's core traits