PHD · 2 hours ago
Manager, Business Analytics
New York, NY
Full-time
Hybrid
Mid Level
$75K/yr - $90K/yr
3+ years expPHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. The Business Analytics team is pivotal in the delivery of modern agency services, working closely with planning and investment teams to exceed clients’ business goals.
AdvertisingCreative AgencyDigital MediaMarketingSocial Media
Responsibilities
Build and develop a deep understanding of the client's strategic issues, initiatives and their competitive position
Participate in measurement plan development and execution for cross-channel campaigns, showing understanding of KPIs per channel and role of each channel in its funnel stage
Exceptional organizational skills with a process-driven mindset and proven project management capabilities, ensuring adherence to timelines and deliverables
Confident presenter with experience presenting reports, POVs and other materials to clients on a regular basis over the phone and in person
Design and measure A/B tests and/or incrementality testing to measure the impact of media on business outcomes. Clearly outlining hypothesis and impact of learnings to inform ongoing media testing roadmaps and strategies
Contribute to consumer segmentation and audience identification and exploration processes
Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute SMART goals to build or expand skills
Introduce or participate in the optimization of recurring process to streamline workflows
Partner with the Planning and Investment teams on annual budget setting, media plan development, KPI alignment, reporting cadence and ongoing optimizations
Keep in front of industry trends and developments by conducting research, meeting with analytics vendors, engaging in training and attending industry events. Share projects with internal marketing sciences teams as a part of knowledge sharing initiatives
Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help
Qualification
Required
Industry Knowledge in marketing analytics and data (attribution modeling, MMM, cookieless technology, 1P/3P data, brand lift studies, aggregated and user level data, etc.)
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Solution development: analytics skills, critical thinking and clarifying strategic & operational issues as related to data and analytics. Problem-solving skills to drive issues to resolution
Understanding of audience-based marketing and expertise in data-driven advertising
Experienced in managing brand lift studies end-to-end, including survey design, data collection, and comprehensive analysis to derive actionable insights
Experienced user in Datorama or other comparable business intelligence platforms. Comfortable with media platforms and web analytics platforms like Adobe Analytics, Facebook Ads Manager, SEM platforms and programmatic DSPs
Proficient in Excel with expertise in advanced functions such as VLOOKUPs, classification tables, and pivot tables to support complex data analysis and reporting
A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Preferred
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
PHD
Welcome to PHD. Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected.
1001-5000 employees
H1B Sponsorship
PHD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (4)
2023 (2)
2022 (3)
2021 (2)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Dirk Fromm
CEO - Germany
Mike Solomon
Chief Executive Officer
Recent News
2025-05-13
2023-05-12
Company data provided by crunchbase