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Stream Companies · 2 days ago

Director of Client Strategy - Automotive

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

Stream Companies is a growing full-service integrated advertising agency offering a wide array of design, development, and marketing services. The Director of Client Strategy will lead client relationships, develop strategic recommendations, and manage various marketing campaigns to help clients achieve their goals.

AdvertisingMarketingSEO

Responsibilities

Develop and build strong relationships between clients, internal team, and partners; act as a liaison to communicate client needs effectively, project status, rationale, KPIs, and new business opportunities

Develop strategic recommendations for assigned clients

The Director of Client Strategy is responsible for identifying opportunities for their client and positioning Stream’s services in a way where it can accomplish the client’s goals

These strategic recommendations are presented to the client by the Director of Client Strategy

Own the client and be the advocate to ensure that the team is aligned to deliver on the scope of work

Work with creative and project teams to prepare creative briefs, facilitate internal kickoffs, and translate client objectives into project specifications

Manage digital, print, social, mobile, broadcast, and promotional campaigns

Prepare budget tracking and reporting: agency profitability and project costs

Develop budgets–manage vendor and internal scoping for clients and RFPs

Create marketing plans and project calendars to support client initiatives

Write effective proposals and RFPs, develop PowerPoint presentations, and present ideas in a compelling manner

Research and benchmark competitors to help determine client needs, strategies, and tactics ( SWOT and PEST )

Facilitate and interpret marketing research such as focus groups, surveys, and secondary research reports

Provide campaign reports (from multiple sources) and draw insights and conclusions for clients

Manage email and direct mail campaigns (acquisition, engagement, or retention); list acquisition/management, nurture campaigns, content calendars

Qualification

AdvertisingMediaAutomotive experienceDigital marketingMicrosoft Office SuiteSocial media marketingWordPressGoogle AnalyticsLeadershipCollaborationCommunication