FWD People · 5 months ago
Senior Account Director, Healthcare
Brooklyn, NY
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expFWD People is a full-service strategic marketing agency specializing in the health and non-profit sectors. As a Senior Account Director in Healthcare, you will lead client relationships, drive business growth, and ensure the delivery of high-impact marketing strategies primarily in oncology.
Brand MarketingPhotographySEOUX DesignWeb Design
Responsibilities
Serve as the primary point of contact for senior clients, leading projects across 1–2 key accounts totaling $2M+ annually, with the ability to scale up to manage $5M–$10M+ portfolios
Operate as both a strategic partner and project owner: oversee scopes of work, budget management, and staffing plans, identifying and mitigating resourcing or budget risks proactively
Lead day-to-day brand planning efforts across workstreams, integrating market insights, brand strategy, and creative excellence
Guide cross-functional teams to deliver high-quality, brand-aligned work, ensuring all client-facing materials meet strategic and creative standards
Develop and deepen relationships with multiple clients at the Director/Sr. Director level, quickly earning trust and influencing with authority
Review and interpret scientific and competitive literature to generate strategic insights and ensure all work is rooted in evidence-based thinking
Become a subject-matter expert in client regulatory processes and FDA promotional guidelines; ensure clean, strategic submissions through MLR
Own and lead the development of scopes of work in partnership with strategy, creative, and operations leads
Drive organic growth by identifying new opportunities within existing accounts and supporting agency new business efforts, including pitches and proposals
Model accountability, mentorship, and high standards—providing coaching and leadership presence across projects and teams
Codify and refine best practices in client service, account operations, and project delivery
Qualification
Required
10+ years of experience in account and project management roles within small to mid-sized agencies
4+ years of hands-on experience working with pharmaceutical/biotech/diagnostic clients; oncology or immunology experience a strong plus
Demonstrated strategic leadership in healthcare/pharma marketing fundamentals (positioning, segmentation, messaging, campaign development)
Experience leading large accounts or portfolios with budgets exceeding $5M
Strong financial acumen: manages budgets, resourcing needs, and scopes with a business-owner mindset
High emotional intelligence and communication skills; comfortable presenting, facilitating, and influencing across all levels
Track record of growing client relationships, identifying new opportunities, and supporting new business development
Proven ability to mentor and lead teams with clarity, warmth, and accountability
Familiarity with FDA guidance and promotional review processes, especially in highly scientific categories
Strong writing, presentation, and direct communication skills across email, meetings, and strategic deliverables
Self-motivated, curious, and adaptable with a solutions-oriented mindset and strong attention to detail
Benefits
Flexible hybrid work schedule
Dedicated to creating a diverse, equitable, and inclusive workplace
Equal-opportunity employer
Company
FWD People
Fwd People provides brand strategy, marketing automation, web design, and development services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Emmet Gustafson
Co-Founder
Charlotte Forshaw
Founder
Company data provided by crunchbase