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IDT Corporation · 5 months ago

Senior Customer Lifecycle Analyst

United States

Full-time

Remote

Mid, Senior Level

$95K/yr - $115K/yr

IDT is a Communications and Money Transfer company founded in 1990 and headquartered in Newark, New Jersey. The Senior Customer Lifecycle Analyst will support the marketing department by providing technical expertise and strategic guidance, focusing on technology architecture, campaign performance, and analytics to enhance customer lifecycle marketing strategies.

Communications InfrastructureDigital EntertainmentFinancial ServicesPaymentsRetailTelecommunications

Responsibilities

Become a systems expert, cultivating knowledge of the marketing technology stack (Braze, Amplitude, data warehouse)

Help the marketing team understand the end-to-end implementation of campaigns, including data requirements and technical setups

Understand the data architecture and understand how it impacts customer segmentation and marketing segmentation strategies

Build and maintain dynamic customer attributes, events, and cohorts in Braze or Amplitude to support campaigns

Partner with engineering teams to define requirements for new custom attributes, events, and API integrations

Lead customer marketing innovation by unlocking opportunities for automation

Be proactive problem solvers, identifying growth opportunities and delivering actionable insights to support strategic business decisions

Evaluate the effectiveness of promotions and marketing programs and make recommendations to optimize campaigns

Translate insights into promotional strategies. Analyze customer behavior and campaign performance to identify insights

Collaborate with the marketing team to improve segmentation sophistication, A/B testing, journey pathing, and reporting to improve lifecycle marketing strategies

Oversee Next Best Offer programs: Drive 'next best offer' across multiple channels based on customer segmentation, lifecycle, and business goals

Develop testing strategies tied to segmentation and customer personas to maximize user upselling and cross-selling opportunities within the customer ecosystem

Identify churn drivers and implement strategies to improve retention rates

Collaborate and provide strategic guidance on programs for the VIP segment

Provide recommendations for improving campaign targeting and personalization based on data analysis

Develop and maintain dashboards and reporting tools to track campaign KPIs

Create specialized reports and dashboards that answer key business questions and provide insights into user behavior

Reporting on and optimizing ROI

Leverage data from multiple data sources, including the data warehouse, to build ad hoc reports or augment the reporting of the marketing platforms

Qualification

AmplitudeBrazeA/B testingSQLTableauCustomer Lifecycle planningData analysis

Required

Academic background in a quantitative or related field (e.g., Analytics, Applied Mathematics, Economics, Statistics, or Business) or practical experience in Customer Lifecycle planning and analytics

Previous experience with either Amplitude or Braze

A/B and multivariate testing experience, including test design, reporting and analysis to understand incremental lift