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Lutron Electronics · 1 day ago

Marketing Research & Insights Manager

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$160K/yr - $185K/yr

10+ years exp

Lutron Electronics is seeking a forward-thinking and customer-centric Manager to lead their market intelligence and customer strategy efforts. In this pivotal role, the Manager will be responsible for delivering actionable insights that fuel innovation and accelerate growth by understanding and engaging with commercial audiences.

ElectronicsEnergyEnergy EfficiencyIndustrial EngineeringInnovation ManagementLightingManufacturingSensorSmart Building

H1B Sponsor Likely

Hiring Manager

Elissa Tolstoi-Marcus

Responsibilities

Lead voice of customer research to uncover needs, behaviors, and pain points across key commercial personas. Analyze customer behavior, product usage, and market dynamics to uncover insights that inform product development, channel strategy, and marketing campaigns

Monitor competitors, pricing models, and emerging technologies across lighting, shading and smart control systems

Deliver actionable recommendations to influence business, product, and marketing strategies. Track emerging trends in smart building technologies, energy efficiency, daylighting, and automation to anticipate shifts in customer demand and regulatory landscape

Develop detailed customer personas and audience segments based on project type and building application

Enable targeted campaign strategies and tailored messaging and decision-making roles to inform targeted marketing and product strategies

Map the full customer journey from specification to installation and post-sale engagement

Identify friction points and partner with internal teams to improve customer experience and retention

Conduct in-depth competitive benchmarking across lighting, shading, and control systems to identify market gaps, pricing strategies, and innovation opportunities

Lead A/B and multivariate testing initiatives to validate messaging, product positioning, and campaign effectiveness across digital and traditional channels

Qualification

Customer researchMarket intelligenceAnalytical skillsPower BICRM platformsMarketing automationConstruction lifecycleStorytelling skillsCollaboration skills

Required

Bachelor's degree in Marketing, Business, Engineering, or a related field

10+ years of experience in B2B and B2C marketing, preferably in architecture, engineering, or design industries

Demonstrated track record in customer research, insights, and strategic marketing

Established analytical and storytelling skills with experience in tools like Power BI, Tableau, or similar

Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)

Deep understanding of the construction project lifecycle and specification process

Experience collaborating with product, sales, and engineering teams in a matrixed environment

Preferred

MBA preferred

Benefits

401k match

Health

Dental, and life insurance

Paid vacation (amount based on tenure with the company)

Flexible spending accounts

Tuition reimbursement programs

Company

Lutron Electronics

Glassdoor4.1

Lutron Electronics is tech-based company that manufactures a variety of energy-saving light products.

Founded in 1961

Coopersburg, Pennsylvania, USA

1001-5000 employees

http://www.lutron.com/

H1B Sponsorship

Lutron Electronics has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (19)

2024 (21)

2023 (24)

2022 (23)

2021 (19)

2020 (22)