Caleres, Inc. · 1 day ago
Specialist, Personalization & Testing
St Louis, MO
Full-time
Onsite
Entry Level
1+ years expCaleres, Inc. is a global footwear company with a legacy of craftsmanship and a mission to inspire people to feel great. They are seeking a Specialist in Personalization & Testing to conduct customer research, develop personalization tactics, and manage A/B/n testing programs to improve user experiences across their brands.
Apparel & Fashion
Responsibilities
Conduct quantitative and qualitative customer research: Support analysis of online customer behaviors and identify key user journeys across high-value segments for personalization
Develop personalization tactics: Ideate, prioritize, and execute relevant personalization tactics for high-value customer segments under the direction of Personalization & Testing team Lead
Collaborate with cross-functional business partners: Translate marketing goals and customer behavior questions to actionable A/B/n testing scenarios
Define success measurement for A/B/n Tests: Partner with Personalization & Testing team Lead and Digital Analytics team to define key performance metrics that best align to each A/B/n test hypothesis
Maintain knowledge of platform tools: Understand technical practices to execute server-side and client-side A/B/n testing
A/B/n Program Management: Own operations and execution of A/B/n testing, shepherding tests through the Delivery processes, analyze results, distill learnings, and provide recommendations to key stakeholders in written and verbal formats
Qualification
Required
Experience with Personalization and A/B Testing planning and execution in a customer-centric and data-driven environment
Excellent communication skills (written, oral and in presentation)
Strong problem-solving and critical thinking skills
Microsoft Office, web analytics, and content management system experience required
Preferred
Bachelor's Degree in related field preferred
1-3 years of previous business experience in eCommerce, digital marketing, digital CX, digital UX, digital analytics or related disciplines preferred, but not required
Adobe Analytics, Sitecore, Quantum Metric experience preferred
Benefits
30% Associate Discount across Famous Footwear and Caleres brands
401k
Health benefits
PTO
Free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
Full access to our onsite gym
Starbucks
Grab and Go Market
Free parking located in the convenient area of downtown Clayton, MO
Company
Caleres, Inc.
Caleres is the home of today’s most coveted footwear brands around the world and represents a diverse portfolio spanning all of life’s styles and experiences.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jack Calandra
SVP & Chief Financial Officer
Doug Koch
Chief Talent and Strategy Officer, SVP
Company data provided by crunchbase