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Aircall · 1 week ago

(Senior) Customer Marketing Manager - Bellevue

Seattle, WA

Full-time

Hybrid

Senior Level

$130K/yr - $160K/yr

5+ years exp

Aircall is a unicorn AI-powered customer communications platform that is redefining customer communication. The Customer Marketing Manager will lead initiatives to drive customer advocacy, expansion, product adoption, and retention, collaborating with various teams to impact Aircall's growth.

AnalyticsCall CenterCloud Data ServicesCRMEnterprise ApplicationsSaaSSoftwareTelecommunicationsVoIP

Responsibilities

Develop and manage a customer advocacy program, including case studies, testimonials, reviews on 3rd-party sites (such as G2, Trustpilot, and Capterra), and references achieving assigned goals and timelines

In close collaboration with the Field Marketing organization, identify and nurture customer champions to participate in events, webinars, and peer reviews

Foster a sense of community through building a strategy for, and delivering, a Customer Advisory Board, user groups, forums, and customer events (both virtual and in-person)

Manage programs that gather customer feedback (e.g. NPS survey) and share insights with Marketing, Customer Success, and Product teams to inform product development and service improvements

Deploy personalized, multi-channel campaigns across industry, use case and company size segmentations to achieve target objectives for marketing-sourced customer expansion

Partner with product marketing teams to develop go-to-market plans that support our cross-functional partners in Customer Success to achieve topline growth targets for the customer success leadership team

Develop and execute integrated lifecycle marketing campaigns to increase product adoption, engagement, and customer retention

Track customer engagement & retention KPsI, and use lifecycle marketing tactics like email campaigns, nurture programs, behavioral triggers, in-app messaging, and more to drive improvements in assigned KPIs

Create and distribute targeted communications, such as newsletters, product updates, and educational content, to keep customers informed and engaged

Establish and then oversee governance for all customer-facing communications, ensuring consistency, alignment, and adherence to brand guidelines across all channels

Qualification

Customer MarketingLifecycle MarketingCustomer Advocacy ProgramsB2B SaaS ExperienceSalesforceHubspotEmpathetic MindsetCommunicationProject ManagementCreative Problem SolvingStrategic Thinking