O Positiv Health · 2 hours ago
Marketing Data Analytics Manager
O Positiv Health is a Los Angeles-based women’s health company dedicated to supporting women through every stage of life. They are seeking a Marketing Data Analytics Manager to enhance their marketing measurement and performance strategy across digital and retail channels, focusing on developing frameworks for attribution, experimentation, and ROI analysis.
Dietary SupplementsHealth CareWellness
Responsibilities
Own the end-to-end measurement framework, including data ingestion, analysis, experimentation, and insight generation
Drive performance improvements across paid media and retention channels through thoughtful testing, modeling, and deep dives
Lead all marketing measurement methodologies, including multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementally testing (geo testing, holdouts, etc.)
Collaborate cross-functionally to develop hypotheses, prioritize experimentation, and deliver impactful learnings that drive decision-making
Partner directly with platform reps (Meta, Google, Amazon, etc.) to align on success metrics and continuously improve media ROI
Synthesize and present findings clearly to both technical and non-technical stakeholders
Contribute to the development of dashboards and reporting tools that make data accessible and actionable
Qualification
Required
5+ years of experience in analytics, data science, or marketing science roles
Strong SQL skills and proficiency in Python or R for statistical analysis
Deep understanding of digital and retail media measurement methodologies (MTA, MMM, geo testing, incrementality)
Hands-on experience with ecommerce or DTC brand analytics preferred
Familiarity with data visualization tools (esp. Sigma) and working directly in Snowflake is a plus
Highly analytical with a hypothesis-driven mindset
Strong communicator with the ability to simplify complex analyses
Independent and self-motivated, yet knows how to collaborate and ask for input where it matters
Business-minded: focused on delivering insights that drive decisions, not just analysis
Strategic thinker with a bias for action and a passion for learning
Preferred
Experience working with retail media networks (e.g., Amazon, Walmart Connect)
Comfort with marketing data architecture and integration pipelines
Knowledge of customer lifetime value modeling, cohort analysis, and funnel optimization
Use of Sigma and Snowflake
Benefits
Flexible PTO, Sick Days, and Wellness Days
Monthly Social Hours
Medical, Vision, and Dental Coverage
401K with matching
$50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
An environment of collaboration, high performance, & respect amongst all employees and managers
Company
O Positiv Health
O Positiv Health is about feeling your best.
Funding
Current Stage
Growth StageRecent News
2025-11-04
The European Financial Review
2025-10-31
Company data provided by crunchbase