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Sony Interactive Entertainment · 2 weeks ago

Senior Customer Lifecycle Growth Manager

San Mateo, CA

Full-time

Hybrid

Senior Level

$194K/yr - $291K/yr

Sony Interactive Entertainment is a global leader in entertainment known for the PlayStation family of products and services. They are seeking a Senior Customer Lifecycle Growth Manager to redefine customer connections and drive sustainable commercial growth through data-driven strategies and personalized experiences.

Consumer GoodsMusicVideo Games

Work & Life Balance

H1B Sponsor Likely

Hiring Manager

Beth Rabinowitz

Responsibilities

Define and drive customer-first commercial strategy, considerate of all business lines, ensuring personalization and data-led decision-making are at the heart of our approach

Partner closely with marketing, product, and engineering teams to align capabilities and commercial objectives with customer experience and communications objectives. Think strategically across business lines and work cross-functionally to align ambitions and desired outcomes

Analyze existing customer data, commerce and marketing capabilities, identifying opportunities to gain more customer insight, target more effectively, communicate with greater relevance across channels, automate for scalability, tangibly measure performance against commercial outcomes, and optimise approaches

Assess and define what is required to evolve foundational technology and process capabilities that connect commercial and marketing experiences

Develop strategies to further integrate marketing and commercial efforts to optimize customer lifecycle and retention programs, experimentation efforts to identify and realize revenue growth opportunities, and measurement efforts to optimize investment

Help to mature a roadmap of use cases that will maximise customer lifetime value and customer satisfaction across all business lines, while advocating for long-term sustainable growth strategies and future commerce enablement

Support D2C strategic planning and annual goal-setting processes, to articulate customer-centric strategies and drive cross-functional alignment

Qualification

Customer loyaltyPersonalizationData-driven decision-makingEcommerce experienceMarketing technologyTechnical CRMDigital transformationAnalytical skillsPassion for gamingExcel proficiencyCollaborationCommunication skillsStrategic thinking

Required

Relevant experience – You've held senior roles in customer loyalty, personalization or lifecycle and retention. You've delivered commercial growth results through enhancing direct-to-consumer relationships and experiences

Strategic – You understand how commercial opportunities are unlocked in harmony with brand equity and product engagement measures. You can easily articulate the value that personalization at scale can offer to customers and the business

Customer-obsessed – You place the customer at the heart of everything, shaping the strategies we design, the data we utilise, the technologies we put in place, the experiences we deliver, and the outcomes we seek

Commercially minded – You have a strong understanding of how marketing, product, and data come together to drive commercial growth

Digital and data native – You understand and can explain how a complex web of data, decisioning, omnichannel orchestration, and continuous learning capabilities must work together to deliver customer loyalty, and realise lifetime value growth. You understand the opportunities, limitations and ethical imperatives of customer data

Highly analytical – You have a strong ability to source and interpret data, surface insights, evaluate statistical and analytical approaches and make data-informed, strategic recommendations. You are able to collaborate and experiment with analytics, data science and engineering teams to closely connect predictive modelling and machine learning with customer, commercial and marketing applications

Agile and natural collaborator – You are able to navigate complex organizations, influencing across teams and senior stakeholders. You use initiative to find opportunities and forge a path to success, balancing quick wins and business realities with long-term value creation

You have rich experience in ecommerce, marketing technology, lead generation, technical CRM, digital transformation, or related fields, ideally within commercial-focused roles

You are an expert in Excel, and a power user of enterprise analytics and marketing analytics tools

You have a passion for entertainment, ideally video gaming, with understanding of content, and competitive market dynamics

Benefits

Medical

Dental

Vision

Matching 401(k)

Paid time off

Wellness program

Coveted employee discounts for Sony products

Bonus package

Company

Sony Interactive Entertainment

Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.

Founded in 1993

San Mateo, California, USA

10001+ employees

https://www.sie.com

H1B Sponsorship

Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (290)

2024 (258)

2023 (208)

2022 (279)

2021 (210)

2020 (213)