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WGAL 8 TV · 3 days ago

Digital Sales Manager

Lancaster, PA

Full-time

Onsite

Mid, Senior Level

3+ years exp

WGAL-TV, a Hearst-owned NBC Affiliate in the Harrisburg-Lancaster-Lebanon-York, PA Market, is seeking a Digital Sales Manager to drive revenue growth through digital products. The role involves leading a sales team, developing strategies, and fostering client relationships to achieve sales goals.

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Responsibilities

Strategize for Success: Work with sellers to prepare and implement account strategies and revenue goals. Regularly meet with sales team, including group and individual, to ensure their development and success

Empower Your Team: Conduct impactful one-on-one meetings and quarterly strategy sessions. Help Account Executives exceed potential through focused efforts

Cultivate Connections: Build meaningful relationships and engage in the sales process. Join calls, optimize campaigns, and boost client satisfaction. Dedication to client engagement is a priority

Forecast & Maximize: Manage digital budgets and related sales expenses, maintaining accurate digital revenue forecasts. Be agile in responding to dynamic business conditions and exceed benchmarks

Champion On-Going Learning: Organize regular training and development sessions for your team, fostering growth and personal development

Evaluate & Innovate: Provide constructive feedback and work alongside Local and National sales managers developing non-traditional revenue and sales initiatives to achieve station goals

Qualification

Digital media sales managementDigital analyticsNegotiation skillsBusiness developmentLeadership skillsTeam developmentClient engagementCreative solutions