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RAPP · 8 hours ago

Director, Analytics Enablement

LA Metro Area

Full-time

Hybrid

Director/Executive

$150K/yr - $180K/yr

7+ years exp

RAPP is a global, next-generation precision marketing agency looking for a Director, Analytics Enablement to join their Marketing Sciences team. This role involves supporting the collection and activation of analytics data across client projects, providing consultation and technical solutions to fulfill measurement and reporting goals.

AdvertisingMarket ResearchMarketing

Responsibilities

Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions

Authors client-facing business-centric documents including well-designed presentations, BRDs, use cases / user stories, and issue post-mortems

Educates clients and agency colleagues on industry changes relevant to analytics and data privacy, including loss of cookies, Apple MPP & LTP, consent management, Google Privacy Sandbox, and the role of AI in digital measurement

Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources

Authors and maintains campaign naming and URL tagging conventions and taxonomies

Conducts tag management implementation and validation through platforms including Google Tag Manager and Ensighten

Advises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email Analytics

Advises on mobile app measurement and attribution instrumentation for platforms including Branch MMP, AppsFlyer, Kochava, and Adjust

Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, and Ads), other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, and LinkedIn Ads

Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized

Authors tracking and tagging implementation documentation for client in-house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes

Provides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy

Qualification

Analytics experienceDigital media analyticsTag management systemsGoogle Analytics 4CRM measurementAdobe AnalyticsPythonPresentation skillsProblem-solvingCommunication skills

Required

At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm

Automotive marketing experience a plus

An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models

Experience working in support of CRM and digital media analytics, in particular working within the various popular platforms (Salesforce Marketing Cloud, Litmus Email Analytics, Branch.io MMP, Google Ads, GCM, DV360, Bing, and Facebook)

Experience utilizing enterprise tag management systems to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps; Google Tag Manager and Ensighten are preferred; Adobe Launch and Tealium iQ are also valuable

Experience configuring and troubleshooting Adobe Analytics Report Suites including Classification Sets, Rules, Importer, and eVars / sProps

Experience administering Google Analytics 4; Accounts and Properties, including the creation of Custom Dimensions, Key Events, and Audiences

Experience with A/B/multivariate website testing tools including Adobe Target

Experience with enterprise taxonomy management tools; Claravine is preferred; Accutics, Taxo, Terminus, Airtable, and Smartsheet are also valuable

Adobe Analytics Implementation Certification and Google Analytics Individual Qualification a plus

Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus

Experience with the architecture and deployment of mobile tracking solutions, including SDK integration, server-postbacks, and MMP (mobile measurement providers) a plus

Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape

Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings

Personal Traits: Ability to execute inspiring work with minimal supervision; passionate about problem solving in the areas of marketing, data, analytics, and technology; excellent verbal and written communication skills